New Oswald the Lucky Rabbit merch now available as part of Disney100
Disney launched a new merchandise line celebrating Oswald the Lucky Rabbit, Walt Disney’s original cartoon character. The Oswald merch collection is available now on shopDisney online, as well as at Disneyland and Walt Disney World.
The new Oswald the Lucky Rabbit merch is part of Disney100, commemorating the 100th anniversary of the Walt Disney Company. The Oswald line is the most recent in a series of collections spotlighting important moments in Disney history. Other collections focus on the Walt Disney Studios, Disneyland, and the 1920s — with plenty more on the way throughout 2023.
Check out the full Oswald merch collection and pricing below.
No matter the weather or your preferred style, there’s an Oswald shirt for you as part of the Disney100 collection. All items featured here run in adult sizes only.
This short-sleeved button-up woven shirt sports an all-over print of Oswald’s long, floppy ears. It’s $59.99.
Another short-sleeve button option, this blue shirt has a small embroidery of Oswald’s ears on the front. The back displays artwork from “Rival Romeos,” an Oswald short film from 1928. It’s priced at $54.99.
Matching shorts are available separately, with just the ears and Oswald’s name, for $44.99.
The collection further spotlights “Rival Romeos” with a red and blue striped design, available as a tote bag ($39.99), throw blanket ($59.99), or scarf ($14.99).
On this cream-colored pullover, Oswald fancies himself an artist. It goes for $59.99.
Oswald shows how tough he is on this blue long-sleeve shirt celebrating “Sky Scrappers,” a 1928 short. On the back, Oswald rides a horse. It’s $44.99.
Oswald peeks through the front — and back — of this design. It’s available for $64.99 as a gray hoodie or $29.99 as a black t-shirt.
No Disney merch collection is complete without pins! To start off, this simple design features Oswald himself, his name, and music notes for $14.99.
Oswald drives impatiently in this pin, also priced at $14.99.
Ortensia joins Oswald in this next pin. It’s limited edition, though shopDisney doesn’t specify the number produced. It’s $17.99.
If pins aren’t your thing, but you’d still like an Oswald collectible to celebrate Disney100, this 8.25-inch polyhedron figure might be for you. Not only does it honor Disney100, it also celebrates Oswald’s 95 anniversary. It costs $110.00.
Oswald Merch That’s Perfect for the Parks
Mouse ears are so 1955. Show your love for Oswald with these accessories that are fun for any occasion, but are especially perfect for a visit to Disney theme parks or a fan event.
These rabbit ears reinvent the classic Mickey Mouse ear hat, and feature Oswald poking through the front. They’re $24.99.
Similar to the favorite Minnie Mouse headbands, this Oswald headband swaps out mouse ears for rabbit ears. It’s $34.99.
MagicBand fans might want to add this Oswald MagicBand+ to their collection. At the time of this writing, it’s available for backorder with an estimated shipping date of Mar. 31, 2023. It sells for $44.99.
Oswald at Home
Several items in Disney100’s Oswald collection will make for everyday use around your home.
Start your day or get that afternoon pick-me-up from coffee poured into this Oswald mug. The blue cup has a nod to Walt Disney Studios’ original Hyperion location in Los Feliz, California. It’s available for $19.99.
Add some character to your workspace with this Oswald-inspired desk lamp. It’s $79.99.
This Oswald plush pillow doubles as cute décor and a soft addition to your couch or bed. It’s priced at $39.99.
Oswald plays the banjo in this adorable 17-inch plush, complete with a snazzy Disney100 label on Oswald’s foot. It costs $34.99.
Fans who collect nuiMOs might want to welcome Oswald to their nuiMOs crew. He’s $19.99.
Who is Oswald the Lucky Rabbit?
Oswald may have the most eclectic history of any Disney character. Walt Disney and his animators created Oswald cartoons in the 1920s for Universal. Walt didn’t own the character, though, and Universal eventually continued producing Oswald shorts without Walt. In the aftermath of this saga, Walt created Mickey Mouse. Disney famously traded football commentator Al Michaels to Universal in exchange for the rights to Oswald in 2006.
Since then, Oswald’s presence within the Disney pantheon has been sporadic at best, but he’s well-loved by his fans. He occasionally makes appearances at Disney California Adventure, most recently during the park’s Lunar New Year celebration. Oswald also starred in a new one-minute short film in Dec. 2022.
Whether you’re a lifelong Oswald fan or learning about the fabled character for the first time, Disney100’s Oswald the Lucky Rabbit merch has something for everyone. All items listed here are available on shopDisney, along with an abundance of other Disney100 collections.