The innovators behind experientials at Coachella and Outside Lands have created the Not So Spooky Farm Holiday Adventure, a family-friendly immersive drive-through experience 60 miles west of Los Angeles at SilverLakes Park in Norco, Calif.
Not So Spooky Farm Holiday Adventure was created to keep the holiday spirit alive in the unprecedented year that is 2020. The fully immersive drive-through interactive maze of adventures, excitement, and surprises was designed to be experienced from within a vehicle while in compliance with the Center for Disease Control to be COVID-19 safe.
The first of its kind experience from DEED Entertainment—a California Benefit Corporation rooted in placing community above profits—was created to bring holiday entertainment to SoCal in a year where things have been anything but normal.
“With this year’s unprecedented times, we wanted to use our knowledge and expertise to evolve the joyful holiday spirit into an adventure where kids and families can experience some fun out of the house in a safe and compliant way,” says David Luff, creative director & CEO for DEED Entertainment.
As guests enter, their vehicle will join a caravan of five others for the 35-minute interactive theatrical story of a selfish raccoon named Stingy Jack, whose greediness forced him to live for eternity – or until he learns his lesson. Always on the quest for treasure, Stingy Jack finds a map to Pirate Blue Beards’ ship and embarks on a journey, all the while encountering characters who suggest his real quest is for self-worth.
In addition to its experiential value, Not So Spooky Farm Holiday Adventure is the first DEED Entertainment experience to focus on a community-first initiative to ease the transition back to “normal” by creating local jobs and bringing together communities across the SoCal region. DEED will also be giving $1.50 from each ticket back to the Jessie Rees Foundation to support children with cancer.
“Not So Spooky Farm Holiday Adventure is designed to be an annual running standalone model, but it represents merely a piece in a much bigger economic engine within DEED Entertainment,” Luff says. “The platform creates revenues to support community programs through ticket sales, food and beverage round-ups, and fundraiser events that’s placing a core focus on sustainability and regenerating local communities.”
Not So Spooky Farm Holiday Adventure’s safety-first protocol requires guests to book a reservation slot in advance online. The experience will be contactless throughout with all prompts, sounds, and protocols facilitated through FM transmission to vehicle stereo with complete directions given before entering.
“We have always envisioned SilverLakes as the hub of the community, and this event is one of the ways that we can bring everyone together in a safe environment during these times,” said Rebecca Ross, COO of SilverLakes Park.
How Not So Spooky Farm Holiday Adventure works:
- When you arrive for your pre-selected time slot, event staff will guide you to your adventure queue group. Arrive early to be sure to get your supplies and adventure kits for the ride.
- Your group QR code will unlock the narrative via your smartphone. Be sure to have a phone that easily connects to the car stereo for the best quality experience.
- Once inside the experience, follow signals and commands from your guide.
Not So Spooky Farm Holiday Adventure will be open from 3 p.m. to 10 p.m. on Wednesday – Sunday through Nov. 29, 2020. Ticketed reservations for Not-So-Spooky Farm Holiday Adventure are $65.
The all-ages Not So Spooky Farm Holiday Adventure will take place at the same location as DEED Entertainment’s other experience, Fright Farms, a dark experiential mystery-meets-theatrical performance that opened Halloween weekend (for age 13+). Combo tickets are available for $100 for those who would like to visit both experiences.
Click here for more information and to purchase tickets.