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Walt Disney World and Orlando Magic extend community sponsorship deal with jersey branding

by Brittani Tuttle
orlando magic

Orlando Magic’s Aaron Gordon and Mickey Mouse shoot some hoops to celebrate the extended partnership between the basketball team and Walt Disney World Resort.

The Orlando Magic will have a bit more magic on their side, as Walt Disney World Resort has become the basketball team’s first jersey sponsor.

With the upcoming 2017-2018 NBA season, fans will get to see Disney’s logo added to players’ jerseys as a part of their expanded partnership.

“With Orlando as our hometown, magic has always been a key strand of our DNA,” said Alex Martins, CEO of Orlando Magic. “This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando.”

Disney has been working with Orlando Magic since 2010, when they became a Champion of the Community sponsor with them. Their combined efforts in outreach initiatives helped to benefit the local community, and connects both fan bases. Sharing marketing opportunities has allowed Disney and Orlando Magic to help solidify Central Florida’s reputation as a global sports and travel destination.

“At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team,” said George A. Kalogridis, President of Walt Disney World Resort. “This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports.”

As part of this multiple-year partnership, Disney plans to expand their presence at the Amway Center, and add a special hospitality and seating area that can be used for annual passholder ticket upgrades during select Orlando Magic home games. Disney-branded Orlando Magic basketball jerseys will also be available for purchase at the Amway Center.

With this announcement, Orlando Magic has become the seventh NBA team to announce a jersey sponsorship. Disney’s name will be printed on the front of their jerseys, and measure up to about 2 1/2 by 2 1/2 inches.

For more information on Orlando Magic, visit orlandomagic.com, and check out the Walt Disney World Resort at disneyworld.com. Watch our video of Mickey Mouse playing some celebratory basketball with Orlando Magic’s Aaron Gordon below:

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