Oscar Mayer Wienermobile gets a new name: The Frankmobile

For the first time in almost 100 years, Oscar Mayer has changed the name of its beloved Wienermobile to the Frankmobile in honor of the debut of the brand’s 100% beef franks.

Oscar Mayer Frankmobile
Photos courtesy of Oscar Mayer

Debuting this week, the fleet of six hot dog-shaped vehicles features new exterior “please do not lick” decals, Frank Whistles (formerly Wiener Whistles), and a newly renamed class of Hotdoggers behind the wheel – now known as Frankfurters. In addition, the Frankmobile is offering “Franks for Franks,” inviting anyone named Frank (or with a version of the name) to stop by and pick up a coupon for a free pack of Oscar Mayer 100% Beef Franks.

Oscar Mayer Frankmobile

“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” said Oscar Mayer Associate Brand Manager Stephanie Vance. “This summer, it’s time to highlight another fan-favorite: our delicious 100% Beef Franks. When Oscar Mayer makes anything, we prioritize taste over everything, so no matter what kind of hot dog you enjoy this summer, if it’s Oscar Mayer, you know it will be 100% tasty, and 100% make you smile.”

To learn more about the Frankmobile and track its upcoming stops, visit OscarMayer.com/Frankmobile or follow along on Facebook and Instagram.

Want to drive the Frankmobile? Apply here.


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