The preschool superheroes from the hit Disney Channel series PJ Masks are diving into Merlin’s Sea Life aquariums overseas starting this month.
Entertainment One (eOne) recently announced a new multi-territory partnership with Merlin Entertainments (Merlin) that will see PJ Masks appearing in Sea Life aquariums internationally starting in February 2020.
Merlin will host a new PJ Masks branded nautical-themed trail across its network of 12 Sea Life venues in the UK. There are additional Sea Life locations in France, Spain, Germany, Portugal, Turkey, Belgium, Netherlands, Finland, Australia/New Zealand and the US.
Featuring artwork from the underwater canals from the show, the trail will include a branded photo wall, costume character appearances. The trail is scheduled to travel between centres throughout the calendar year. A broad range of PJ Masks products will be available to purchase in the Sea Life Centre gift shops
The partnership will extend eOne’s relationship with Merlin following its global Peppa Pig World of Play indoor attractions which launched in 2018 and continues to roll out internationally.
eOne’s Rebecca Harvey, EVP Global Brand & Marketing, Family & Brands, said “Our latest partnership with Merlin Entertainments underlines our ongoing focus on live events and their ability to create unique touchpoints for our brands. This exciting, interactive adventure will give fans around the world an unforgettable experience that will deepen their connection with PJ Masks and its heroic characters.”
“This is an amazing fit: fun and discovery are at the core of what we do at Merlin Entertainments and that is why PJ Masks is a perfect partner for us. The new trail will bring PJ Masks to life in a way that has never been done before. We are looking forward to bringing that magic to Sea Life.” said Matthew Williams, Senior Brand Director Midway, Merlin Entertainments
PJ Masks will return to television with a 4-part 44-minute special, which will kick-off series 4 in 2020. New episodes will feature underwater adventures, further strengthening the thematic tie between the aquariums and PJ Masks.
For more information visit visitsealife.com, and watch these videos of the Orlando Sea Life location: