The Pokémon Company International and Universal Music Group have teamed up to celebrate the 25th anniversary of the mega-popular brand with an online party, a concert featuring Post Malone, a yearlong P25 Music program, and other music surprises – plus the chance to score an exclusive Pikachu gaming move.
Pokémon Day is Feb. 27, and the pop-culture brand is celebrating its milestone anniversary with a virtual concert that will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website, starting at 7:00 p.m. EST (4:00 p.m. PST).
American rapper, singer, and songwriter Post Malone is the star of the virtual concert, and he’s thrilled to be involved. “I’ve been a Pokémon fan for a long time,” he says, “so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome.”
Katy Perry will perform as the premier artist, and the whole thing kicks off the franchise’s full year of P25 Music programming featuring some of music’s biggest stars, creating new songs, styles, and pop-culture moments, all with a unique brand-centric twist.
In the days leading up to the concert, The Pokémon Company will host several celebratory activations across the brand, including the Feb. 25 distribution of an exclusive password that allows Pokémon Sword and Pokémon Shield gamers’ Pikachu character to “learn” the move Sing, in keeping with the yearlong music theme.
Tune in to the Specials channel on Pokémon TV on the internet or by downloading the app, and discover a curated selection of music-themed episodes of the popular animated series in preparation for the big Feb. 27 event.
Further P25 Music program details will become available at the end of the concert, announcing even more collaboration surprises, so be sure to stay tuned!
Get a heads-up on all the latest news by visiting 25.Pokémon.com, and join the conversation online with #Pokemon25.