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Reese’s Stuff Your Cup is a chocolate and peanut butter dream come true

by Samantha Davis-Friedman

The perfect chocolate and peanut butter bite is a Reese’s Peanut Butter Cup, and thanks to the new Reese’s Stuff Your Cup experience at Hershey’s Chocolate World Times Square in New York, Reese’s fans can create a customizable one-pound Reese’s Peanut Butter Cup.

Reese’s Stuff Your Cup
Images courtesy of Hershey’s Chocolate World Times Square

“The wait is over! Reese’s Stuff Your Cup is coming to the biggest city in the U.S. – a match made in chocolate and peanut butter heaven,” said Hershey’s Chocolate World Vice President Suzanne Jones. “We’re inviting […] Reese’s superfans to make their dreams come true in a whole new way by creating their very own one-pound Reese’s Cup. Whether you love a sweet mix-in like Reese’s Pieces, or a salty kick with […] potato chips, this is a unique and personalized experience that caters to every single chocolate and peanut butter lover.”

What is Reese’s Stuff Your Cup?

Reese’s Stuff Your Cup

The brand new experience invites peanut butter lovers to make their very own personalized one-pound Reese’s Peanut Butter Cup creation, featuring authentic Reese’s peanut cup butter directly from the factory in Hershey, Pa. Next, guests can select from a wide variety of delicious mix-ins, like candy (including mini peanut butter cups and Reese’s Pieces), marshmallows, cookie bits, and, for the first time, potato chips.

Last but certainly not least, a Reese’s “tasteologist” will fold the mix-ins into the peanut cup butter – that until now has never been found outside of Hershey, Pa. (except in a Reese’s Peanut Butter Cup) – and then put all that peanut buttery deliciousness into an oversized chocolate shell.

Each customizable one-pound Reese’s Peanut Butter Cup is $24.95.

Click here for details.

Reese’s Stuff Your Cup Sweepstakes

From June 13 – Sept. 2, 2022, fans can enter for a chance to have their very own ultimate creation featured on the menu in both Times Square and Hershey Chocolate World locations, receive an official diploma from Reese’s University, and a free Reese’s Stuff Your Cup treat.

All they need to do is share a photo of their creation and tag Hershey’s Chocolate World on Instagram or Twitter with the hashtags #StuffYourCupCreation and #Sweepstakes. Click here for the official Sweepstakes rules.


Experience REESE'S Stuff Your Cup
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