ScareLA to launch Halloween pop-up theme park at this year’s convention
ScareLA, the summer Halloween convention in Los Angeles, has announced a new creative direction and theme for its 2018 event. On Aug. 25-26 at the Los Angeles Convention Center, the convention will host its first Halloween pop-up theme park, under the name “Descend Into Darkness.”
The con’s new format is a journey into the world of themed entertainment. Guests can explore the show floor in a low light environment as they are immersed into the night of Halloween.
Established in 2012, ScareLA is known for its immersive and interactive format bringing together the famous and their fans to celebrate Halloween. ScareLA’s founder and executive producer, Lora Ivanova, is taking her vision further this year with “Descend Into Darkness.”
“At ScareLA, we pride ourselves on truly pushing the boundaries of what a convention can and should be,” said Ivanova. “After quickly becoming the largest event of its kind, we are now setting our sights on a new goal – delivering the ultimate scare fan experience. What better way to do that than by truly embracing what Halloween is all about – complete immersion, engagement and dark fun!”
As ScareLA preps for its sixth anniversary, it promises to offer plenty of thrills and chills for all ages, including full-size haunts, experiences, rides, and panels featuring members of the haunt and horror world.
To learn more about ScareLA, and to purchase tickets, visit ScareLA.com. Check out the announcement video for the pop-up theme park below: