SeaWorld dares other theme park employees to visit Howl-O-Scream
In an interesting marketing strategy, SeaWorld Parks and Entertainment is daring other theme park employees to visit Howl-O-Scream with half-price tickets. Will they take the dare?
SeaWorld introduced a new Halloween season offer targeting employees of select theme parks and zoos. This half-price ticket offer challenges them to experience USA Today’s 10 Best Readers’ Choice Award for the Best Theme Park Halloween Event in 2023: SeaWorld Howl-O-Scream.
“Like Howl-O-Scream, this offer is designed to shock, bring out the screams, and ultimately thrill,” said Chris Finazzo, chief commercial officer of SeaWorld Parks and Entertainment. “We eagerly await our competitors to come and experience what the #1 Halloween event for theme parks is all about. For the brave employees at other parks that accept our dare to scare, there is no turning back from the terror that awaits. From all new and fan favorite haunted houses, to death defying thrills and sinister shows, there is no better place to be this Halloween than SeaWorld.”
The offer to face new frights and take thrills to new heights at SeaWorld is valid for employees of Universal parks in Florida and California, Six Flags parks in Texas and California, the San Antonio Zoo, Knott’s Berry Farm in California, and the San Diego Zoo. Howl-O-Scream events are currently happening at all three SeaWorld theme parks in Orlando, San Antonio, and San Diego.
Howl-O-Scream brings unique theming to each theme park
Each SeaWorld’s Howl-O-Scream event offers unique aspects. For example, the event at SeaWorld Orlando is bigger and more terrifying than ever, featuring several all-new houses, seven scare zones, three live shows, and five themed bars that will make guests scream in fright.
At SeaWorld San Antonio, Howl-O-Scream is Texas’ most prominent and scariest Halloween event with an all-new haunted house, Bunny Bradley’s Ice Cream Shoppe, serving up twisted treats sprinkled with “special ingredients.” Five additional haunted houses, seven frightful “terror-tories,” five BOOze bars, and menacing shows, like the all-new Sirens Song, round out the scary lineup.
In San Diego, Howl-O-Scream features the city’s most haunted houses, scares, and screams, with never-before-seen haunted houses, scare zones, vile vignettes, and live performances. New reimagined haunted houses fuel guests’ worst nightmares, including the 3D Circus of the Damned that brings fears to life in a chaotic cursed circus. Halloween fans can expect new sounds, lighting, special effects, more scare performers, and more surprises at every turn.
Parental discretion is advised if deciding to attend these events as Howl-O-Scream contains amplified scares that may not be suitable for children.
How do other theme park employees take the dare?
To redeem this limited-time offer, employees of eligible theme park competitors must show their active employee ID at the SeaWorld front gate. One ticket can be purchased per employee for 50 percent off the ticket price. This offer is subject to change and is valid on Howl-O-Scream event dates through Oct. 31, 2023.
Will this marketing dare provide scares for Howl-O-Scream? How many other theme park employees will take SeaWorld up on the offer? We will have to wait and see. For more information about these events, interested parties should consult SeaWorld.com.
