‘Seinfeld’ immersive attraction coming to New York this fall

Today, a new, immersive experience themed to the iconic television show “Seinfeld” was announced for this fall in New York City.

A look a a re-creation of the Seinfeld set from the Sony Pictures Studio Tour. Photo by Matt Roseboom

The Seinfeld Experience will let fans immerse themselves in the world of the show through an exploration of classic moments and characters. The ticketed experience will feature interactive exhibits that will bring “Seinfeld” to life, including costumes, memorabilia, set re-creations, and props as well as never-before-seen content. In addition, the experience space will also have a retail store that offers limited edition and exclusive merchandise specific to the show and The Seinfeld Experience.

“We’re thrilled to bring The Seinfeld Experience to life in an innovative way, combining nostalgia with immersive entertainment, and getting fans closer than ever before to the show and its beloved characters,” said Jonathan Mayers, co-founder of Superfly, which will help put on the event. “A show as iconic as ‘Seinfeld’ should be celebrated with an experience that truly matches its legacy and enduring influence.”

“Because I am Seinfeld, for a long time I was the only person to actually have the Seinfeld experience. Now, these crazy Superfly people are going to make it so lots of people can interact with our silly ‘90s TV show,” said Jerry Seinfeld. “All I can say is, in the general context of the world we live in, this now seems completely normal.”


The Seinfeld experience will open this fall in the Gramercy neighborhood of Manhattan, and will operate 7 days a week. Tickets will go on sale in the coming months and will be available to purchase through February 2020 online.

To learn more, visit TheSeinfeldExperience.com.


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