Viacom has announced plans to create face masks featuring iconic properties like “SpongeBob SquarePants,” “Star Trek,” and more, with sales to benefit charity.
The reusable masks, which are not for medical use, will also be available through major retail outlets worldwide later this summer.
“ViacomCBS is proud to support Save the Children and its COVID-19 Global Response by donating 100% of our proceeds from this new face mask initiative,” said Pam Kaufman, president of ViacomCBS Consumer Products. “During this unprecedented time, we hope Nickelodeon’s beloved characters and iconic brands will provide solace and ultimately make these new circumstances more manageable.”
Save the Children is a humanitarian organization for children, and currently is keeping kids in the U.S. and around the world healthy, educated and protected during the ongoing health crisis. The organization is working to provide food, learning resources, healthcare, and hygiene information and training to reduce the spread of the virus.
All proceeds from the sales of these themed face masks will benefit Save the Children’s COVID-19 Global Response and will be redistributed to the region where the mask was purchased.
The SpongeBob-themed masks can be purchased now on the SpongeBob Shop, and other masks from brands like Star Trek and MTV can be found on the MTV Shop and WildnOut Shop, CBS Store, and Star Trek Shop.