Not everyone can be an iconic international supermodel like Tyra Banks, but soon anyone will be able to experience a taste of her world when Modelland, her first-of-its-kind modeling attraction, opens late this year in Santa Monica, California.
Supermodel turned entrepreneur Tyar Branks recently annouced the construction of Modelland, a new ticketed attraction set to open in late 2019 at Macerich’s Santa Monica Place, the open-air entertainment district near the Santa Monica beach.
The 21,000 square foot Modelland facility will bring a fantasy version of the modeling world to life through state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events. The venture will invite select partners in the sectors of beauty, fashion, entertainment, food & beverage, and technology to collaborate on the 360-degree, poly-sensory experiences.
“Modelland has been 10 intense years in the making,” says Banks, creator of the reality television hit America’s Next Top Model. “It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.” Embarking on her third year teaching at Stanford Business School, Banks concludes, “Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.”
“Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination,” said Michael Guerin, Senior Vice President, Leasing, Macerich. “Our top properties including Santa Monica Place are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else.”
For more information about Modelland, vist model-land.com