One thousand of today’s guests visiting The Wizarding World of Harry Potter in Universal’s Islands of Adventure were most likely going to buy a Butterbeer at some point. But they were surprised with a free one as Universal announced they’ve now sold more than one million of the frost beverages since the Wizarding World opened last June.
Butterbeer appears as a favorite drink inside the Harry Potter books and films and is only available inside The Wizarding World of Harry Potter. It is a nonalcoholic, frothy drink reminiscent of shortbread and butterscotch and is served regular (cold) or frozen. Guests usually get a Butterbeer mustache after each sip. The drink is available in a souvenir mug or regular cup.
There has been much speculation about its secret ingredients – but Universal Orlando will not share the closely guarded recipe. Universal has implemented special security procedures to protect the details. As Butterbeer became a guest favorite, Universal added a fourth Butterbeer location within the Wizarding World.
“You can see the excitement on our guests’ faces as they wait in line – and then the smile that comes with their first sip,” said Ric Florell, general manager and senior vice president of resort revenue operations for Universal Orlando. “Butterbeer is not just a beverage. It’s an experience.”
Watch our video from opening day as guests get their first taste of Butterbeer: