‘Zaddy’ lion part of Build-a-Bear adult collection for Valentine’s Day
Need a Valentine’s Day gift idea? Might we suggest a lion plush wearing a shirt that says “Zaddy,” or maybe a devil bear with horns? You’ll find them and more in the Build-a-Bear After Dark Collection for adults.

Build-a-Bear’s After Dark Collection is part of The Bear Cave, an adults-only area of the toy brand’s online store. The collection launched in 2019, and has several new, online-exclusive gift sets for Valentine’s Day 2024. Each comes with a plush animal, clothing, and accessories.
Lovable Lion sports several Valentine’s Day looks, ready for a night out or a homey evening with champagne.


Barkleigh the dog wears a festive heart headband. An angel bear and a devil bear accompany her.

Available in pink and red, a devilish teddy bear is ready to charm a Valentine with stylish shoes, an expressive t-shirt, and horns.


The red teddy bear is also available as a giant plush, measuring three feet tall.

The above items are just a small selection of the many Valentine’s Day plush animals in the Build-a-Bear After Dark Collection online. Most range from $35-$55. At the time of writing, many items are on sale.
Customize Your Valentine
Since this is Build-a-Bear, after all, you can customize your plush in various assortments. In addition to the pre-selected gift sets pictured above, you can also mix and match if you prefer a specific animal paired with a particular article of clothing or an accessory.

Aside from the giant devil bear, all items pictured in this story can be customized with sounds and scents, adding another layer of personalization to a unique Valentine’s Day gift.
Alternatively, you can purchase accessory items separately without any animal plush, if you already have a Build-a-Bear plush and want to give them a new outfit from the After Dark Collection.

Customers can purchase the plush animals pre-stuffed, or (for select animals) opt for pick-up at a Build-a-Bear store. There, they can stuff the animal themselves, perhaps on a Valentine’s date.
Shop the Build-a-Bear After Dark Collection for adults here.
More Valentine’s Day Fun
Looking for a more family-friendly Build-a-Bear experience for Valentine’s Day, and love Florida theme parks? In-person Build-a-Bear locations exist at SeaWorld Orlando and Busch Gardens Tampa Bay.
In the coming weeks, more brands and attractions will likely announce Valentine’s Day promotions and experiences. A few years ago, our editor-in-chief tried pink candy Kraft mac & cheese:

