Thor, Hulk, and Spider-Man are on their way to England as part of a new Marvel Super Heroes attraction coming this spring to Madame Tussauds Blackpool.
Merlin Entertainments, owners of the Madame Tussauds attraction in Blackpool, England, is investing £1 million ($1.42 million) in the Marvel Super Heroes project which is set to expand the wax museum’s footprint by a further 5501 square feet.
The experience will give guests the sense that they are part of a classic Marvel comic strip. The new attraction will feature four zones and takes its inspiration from the original comics as well as the blockbuster films. Visitors will encounter a number of new figures and engage in a range of interactive experiences.
“We are thrilled to announce the addition of Marvel Super Heroes to the attraction, in an amazing UK first,” comments Matthew Titherington, General Manager at Madame Tussauds Blackpool. “The new area will be a must-visit destination for all Marvel fans, offering the chance to get up close and personal to their favourite characters from the big screen. We are working closely with Merlin Magic Making and Marvel on the design and build to ensure the new attraction is authentic to the comics and offers unique experiences. Many of the interactive elements are bespoke to Madame Tussauds Blackpool – something UK visitors have never seen before.”
Three zones and their featured characters have been confirmed; details of the fourth zone will be revealed in the future. Zone 1 is a a vintage comic book store filled with Marvel classics and miniature action figures, and serves as a portal connecting visitors to the world of Marvel Super Heroes.
In Zone 2, guests will enter a Jotunheimice cave and come face-to-face with the Asgardian god of thunder himself, before attempting to lift Thor’s legendary hammer Mjolnir, forged by Dwarven blacksmiths out of the Asgardian metal Uru.
Zone 3 features Spider-Man and Hulk. Surrounded by debris and destruction, visitors will encounter the Hulk in a New York street. Here, guests can have a go at lifting a yellow taxi that has crashed and is covered in debris. Underneath overhead railway arches guests see a series of skyscrapers, where the Daily Bugle has arrived to take a photograph of Spider-Man who is suspended high above the city streets.
The immersive attraction is expected to open in March 2018. For more information, visit madametussauds.com/blackpool/en/whats-inside/marvel-super-heroes-coming-easter and watch these videos from the Madame Tussauds in Orlando: