Area15 expansion adds 20 acres of immersive entertainment

by Samantha Davis-Friedman

The recently-announced Area15 expansion will add 20 acres to the immersive art and entertainment district near the Las Vegas Strip, including Universal Parks & Resorts’ year-round experience inspired by Halloween Horror Nights. 

Area15 expansion
Images courtesy of Area15

Already known for innovative interactive experiences, including Meow Wolf’s Omega Mart, Illuminarium, and Lost Spirits Distillery, the expansion will bring even more best-in-class immersive experiences, attractions, curated retail, unique entertainment, and adventurous food and beverage destinations to Las Vegas.


“Las Vegas is an entertainment destination unlike any other and Area15 has helped change the landscape in the city since opening in 2020,” said Las Vegas Mayor Carolyn G. Goodman. “We are very excited about their plans to expand so dramatically.”

Housed in a 110,000+-square-foot stand-alone building, the Universal Parks & Resorts horror experience will anchor the Area15 expansion, with more than 85,000 additional square feet dedicated to pop-ups and outdoor experiences, including a salvaged Boeing 747 aircraft that will be repurposed as an event space.

Area15 expansion - Universal horror experience location

In its two and a half years of operation, Area15 has welcomed nearly 4 million visitors and has been named “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, “Reader’s Choice – Best Attraction” by Las Vegas Weekly, and claimed the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences.”

“Area15 curates a constellation of world-class experiences and our partnership with an internationally renowned entertainment company such as Universal marks a significant milestone in our evolution,” said Area15 CEO Winston Fisher. “Consumers continue to gravitate toward artful new forms of entertainment providing immersive experiences, authentic connections, and real emotions. The demand for more Area15 experiences is high, and we are ready to dive into this substantial expansion.”

Click here for more information.

Area15 Grand Opening Ceremony in Las Vegas

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