Holoride, Universal Pictures and Ford have teamed up to offer the world’s first in-car virtual reality (VR) experience, called “Universal Monsters Presents: Bride of Frankenstein Holoride.”
As reported by Blooloop, this unique experience will be offered at Universal CityWalk Hollywood from Oct. 14 – Nov. 9. “Bride of Frankenstein Holoride” is powered by technology from Holoride and set up inside new 2020 Ford Explorer vehicles. Through new content created by Universal Monsters and REWIND, guests will find themselves immersed in the world of Bride of Frankenstein.
“We are partnering with Ford and Universal to bring Holoride’s immersive, elastic content to the general public,” said Nils Wollny, CEO and co-founder of Holoride.”
“Riders will be able to experience first-hand what the future of in-vehicle entertainment looks like through the lens o the compelling story of the Bride of Frankenstein.”
Once riders are picked up at Universal CityWalk, they’ll be given VR headsets and be joined by a reimagined virtual Bride of Frankenstein. The bride is on a mission to get an important message to Frankenstein’s Monster, but along the way, riders will encounter virtual monsters and other obstacles. Riders will also experience sound effects and visuals that adapt to the movement of the car.
“The connected vehicle technology from Ford can help completely revolutionize what the in-car experience can be, moving us toward never-before-imagined productivity and entertainment in the vehicle,” said Brett Wheatley, vice president of mobility marketing and growth at Ford. “This collaboration allows us to showcase the promise of the connected vehicle and get essential customer feedback on what they want and don’t want in terms of immersive in-car entertainment experiences.”
Greg Reed, vice president of Universal Pictures Technology Partnerships, added, “Building on Universal Pictures’ vast experience in developing award-winning AR and VR content over the last few years, we are excited and inspired as ‘everyday travel’ begins to emerge as a new content platform.”
The experience is free to guests, however, parking at CityWalk is an additional fee. To learn more about this Universal Monsters VR experience and to reserve your spot, visit Holoride.com/Bride.