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Cedar Fair updating mobile apps to make park visits safer and more efficient

by Brittani Tuttle

Cedar Fair is adding new technology and expanding its existing mobile app capabilities to help promote a safe and efficient park experience once reopened to guests.

cedar fair

“The safety of our guests and associates has always been, and will always be, our highest priority. I’m pleased that our internal health and safety experts, as well as state and local government officials, have informed the development and implementation of these technology enhancements which, when combined with our other in-park safety procedures being implemented, should help renew the public’s confidence when visiting our parks,” said Richard Zimmerman, CEO of Cedar Fair. “Our most robust suite of mobile technologies not only strengthens the safety measures recommended by health officials, but also offers exciting, guest-friendly alternatives that could very well enhance the overall guest experience for the long term.”

The new tech will focus on key aspects of the guest experience, from planning and preparing to visit the parks, to leaving for the day. Changes will allow the parks to open with capacity limitations and processes that comply with local and state heath guidelines, while still enhancing the overall guest experience. These key aspects include:

Planning and Preparation

  • Guests can make their required reservations online or through the mobile app, reserving a specific day and time to visit the park based on capacity availability
    • The guests will receive a time-bound entry voucher, which will automatically appear in their mobile app when they are logged in
  • Guests who have purchased a season pass will be able to process their passes through the website or mobile app, rather than visiting the pass processes center within the park
  • Park mobile apps and websites will be enhanced with thorough information to prepare guests for changes they will see at the parks

Arrival and Entry

  • Upon arrival, the guest’s reservation will be confirmed and their ticket or season pass scanned
  • All guests entering the parks will be required to complete an initial health check; guests with the park’s mobile app can complete most aspects of the health questionnaire online prior to visting
  • Targeted messages delivered through the mobile app will remind guests of new processes and procedures; in addition, the app will provide real time alerts regarding any capacity constraints that may affect their visit

Enjoying the Park

  • Enhanced cashless payment methods are being introduced to reduce touchpoints and expenses, as well as improve efficiency and throughput
  • Mobile food ordering is being expanded to at least four parks in 2020 to improve guest service and eliminate long lines at selected food locations
  • The mobile app’s mapping modules are being updated to monitor potential overcrowding in various areas of the parks throughout the day; this will help determine where to deploy crowd control measures and enable appropriate social distancing
    • These modules will also direct guests to the closes hand sanitizing stations

Exiting the Park

  • Enhanced guest surveys will provide the park with feedback about their visit and the updated protocols and processes for continuous improvement
  • Location services on the mobile app will be able to help manage guest flow and maximize park capacity without sacrificing safety

Cedar Fair is continuing to work with local and state authorities and will announce definitive opening dates for its parks once they have been decided. To learn more about Cedar Fair, visit CedarFair.com.

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1 comment

Ronnie watkins May 29, 2020 - 7:41 pm

Hope they open there parks soon.

Reply

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