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Celebrate the magic of ‘Encanto’ with new merchandise

by Samantha Davis-Friedman

Walt Disney Animation Studios’ 60th animated feature film, “Encanto,” tells the story of a family living in a magical house in a charmed place in Colombia called Encanto, and Disney has introduced new merchandise to bring the movie’s magic home.

Encanto Merchandise - Dress
Images courtesy of Disney Parks Blog

The movie features original music by Lin-Manuel Miranda (“Hamilton,” “In The Heights,” “Vivo”) that celebrates the culture of South America. The Mirabel Singing Doll (available now on shopDisney and coming soon to Disneyland and Walt Disney World) sings “The Family Madrigal,” a song sung by Mirabel (Stephanie Beatriz) to welcome the audience to Encanto and introduce the members of her family. The magical musical film is also captured in Jakks’ Mirabel Singing Large Doll that says over 15 film-inspired phrases.

Colorful apparel allows fans to show their own magical side, including a kids’ “Encanto” dress with a colorful all-over print, Mirabel’s “My Best Self” T-Shirt, and the “Encanto” Minnie Mouse ear headband with embroidered flowers, a striped bow with pom center, and ”magic awaits you” text. All are available now at Disneyland, Walt Disney World, and online at shopDisney.com.

In addition, a Target-exclusive collection showcases the unique magical personalities of each “Encanto” character.

“’Encanto’ embraces the diversity, culture, people, and music of [Colombia],” writes Disney Parks Experiences and Products Communications Coordinator Becca Goldenberg in the Disney Parks Blog. “Similarly, global teams across The Walt Disney Company collaborated with colleagues in the U.S. to bring in four incredible artists from various regions in Colombia to create original artwork inspired by ‘Encanto.’ The collection showcases artwork by artists Catalina Estrada, Sebas Pakui, Diana Ordonez (Ledania), and Jhonny Nuñez, who each utilized their unique artistic styles to capture the heart of the film and its magical story of Colombian culture, music, and family.”

Click here to see the entire Target-exclusive collection.

Starting today, Dec. 1, 2021, the Lego Store at Disneyland’s Downtown Disney District will feature three new magical “Encanto” sets. Antonio’s Magical Door, a 99-piece buildable set themed to Mirabel’s cousin Antonio, features an opening “door” with a working lock and key that opens to a micro-world that includes a hammock, a jaguar cave, and detailed micro-doll figures and creatures. Isabela’s Magical Door explores the wonders of Mirabel’s sister Isabela’s room, from tea surrounded by birds and butterflies to fun with Isabela’s makeup. Last but not least, the colorful Madrigal House set brings the movie’s magical house to life.

For young readers, the brightly-illustrated “Antonio’s Amazing Gift” picture book celebrates a love of animals, new friends, and the magical gifts of the “Encanto,” and “El Don De Una Familia/The Gift of Family” is a bilingual storybook based on the animated feature film that includes 30 stickers.

Encanto Merchandise - Make Up Set

Inspired by the ways “Encanto” uplifts and celebrates large extended families, diversity of skin tones, food, music, and Latino culture, the independent and Latina-owned Alamar Cosmetics created a limited-edition 13-piece makeup collection inspired by the magic of “Encanto.”


Click here to shop for “Encanto” merchandise on shopDisney.com.

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