Crayola Experience announces new attraction, ‘Adventure Lab’

crayola experience
An official digital rendering of the new Adventure Lab attraction at Crayola Experience.

The Crayola Experience at the Florida Mall has announced a brand-new, immersive attraction, set to debut later this month.

The new attraction, called Adventure Lab, is an immersive and hands-on experience where guests can enter Crayola’s Color Lab, only to find that some colors have gone rogue and started to cause trouble.

With the aid of a magical tablet, guests complete physical and digital missions, alongside Crayola personalities Rod, Orchid, Denny, Scarlet and Gus. Each player in the Lab will receive three challenges, which could range from uncovering an ancient recipe for the color “Moonglow,” jumping across a river of melting rainbow wax, or even scrambling to grab chunks of crayon wax off of a conveyor belt – “I Love Lucy” style.

There are 15 challenges in total, which gives guests many chances to return and experience a new adventure with each visit.

“Much like the fictitious scientists in our Adventure Lab, we are always experimenting with new ways to inspire our guests,” said Victoria Lozano, Senior Vice President and General Manager of Crayola Attractions and Retail. “Adventure Lab is the first of its kind for us. It’s an attraction that truly puts kids in a world that’s part fantasy and part reality, and we can’t wait to see them explore it!”

The new Adventure Lab will be located just beside the Activity Studio, and will be a permanent addition to the Crayola Experience, which will celebrate its 2nd birthday this month.

For more information on Adventure Lab and to purchase tickets, visit


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