Disney Dispatches Prize Patrol to Central Florida Community Programs

Walt Disney World Resort made a clear connection between itself and the recent “shine on” sightings in Central Florida by arriving at the Coalition for the Homeless this morning on a “prize patrol” bus with Mickey Mouse and a check for $60,000 in tow.

“Today is a fabulous day,” says Eugene Campbell, vice president of Community Relations and Minority Business Development for Walt Disney World Resort, with a smile. “We are sharing some of our magic by shining a spotlight on some very deserving non-profits and students who help make dreams come true in our community.”

For the next two weeks, Disney will disperse prize patrols across Central Florida to surprise, reward and recognize award recipients for two of its signature community outreach programs. Disney’s Helping Kids Shine Grants financially support non-profits that are actively involved in improving children’s lives. Disney Dreamers and Doers recognizes outstanding students who help better their communities through volunteer service.

By May 22, a total of 34 Disney’s Helping Kids Shine Grants and 15 top Dreamers and Doers Shining Stars will be awarded. Prize patrol reports and pictures will be posted on www.shineontoday.com so you can follow along on the journey across Central Florida and track the total giving.


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  1. This is lame. My child has received a dreamer and doer award for her school but we were hoping the program was the same as the last 25 yearts. That is, 100 finalists attend an award ceremony at Disny where the 15 “Shining Stars” received their trophies. My Daughter was thirlled to receive this honor but luclily we didn’t tell her the way things were last year. I think it was better to have a ceremony for recognition than to receive a visit from the “Price Patrol”. I think this is a way to trim expenses.