The Walt Disney Company has launched the Ultimate Princess Celebration to spotlight the courage and kindness that Disney heroines inspire in fans around the world. The yearlong event will honor these strong women through music, experiences, products, and a campaign to give back to children around the country.
To kick off the Ultimate Princess Celebration, Grammy Award-winning recording artist Brandy — who starred as a princess herself in “Rodgers & Hammerstein’s Cinderella” for “The Wonderful World of Disney” — recorded a new original song called “Starting Now.”
The single, produced by Grammy nominee Oak Felder and written by Jason Mater, Jordan Powers, and Darren Criss, will be released by Walt Disney Records on May 21, 2021, along with a lyric video.
Brandy will debut a music video for “Starting Now” on “Disney Princess Remixed – An Ultimate Princess Celebration,” a half-hour music special celebrating the empowering attributes of Disney princesses and queens through reimagined performances of their iconic songs by Disney stars. After its premiere this August on Disney Channel, the show will be available on Disney+.
Fans can also click here to listen to a curated playlist of favorite Disney Princess songs, including “Almost There” from “The Princess and the Frog” performed by Anika Noni Rose, “Reflection (2020)” from the live-action “Mulan” performed by Christina Aguilera, “How Far I’ll Go” from “Moana” performed by Auli’I Cravalho, and “When Will My Life Begin?” from “Tangled” performed by Mandy Moore.
In addition to the new single and TV special, the Disney Ultimate Princess Celebration will also include events, experiences, and unique products:
Disney Publishing Worldwide
Today, April 27, 2021, Disney Publishing Worldwide released “Tales of Courage and Kindness,” a new short story collection to inspire children to create a kinder world. The 14 original stories feature beautiful new illustrations and demonstrate how the Disney Princesses — and Queens Anna and Elsa — are all kind and courageous in their own ways. “Tales of Courage and Kindness” will be available for free download through the end of August.
To celebrate the launch, Disney Princess voice talent, including Moore, Cravalho, Rose, and Kelly Marie Tran, will read stories from the collection inspired by Mulan, Tiana, and Moana, which can be viewed here.
Disney Princess – The Concert
Disney Concerts presents “Disney Princess – The Concert,” a nationwide tour beginning Nov. 1, 2021, and starring Tony nominee Susan Egan, two-time Tony nominee Laura Osnes, Grammy nominee Courtney Reed, and rising star Aisha Jackson. The all-star quartet of Broadway and animated film icons will celebrate the Disney Princesses in an evening of story, animation, and song, along with a magical music director and an enchanting guest Prince.
Collaboration with Starlight Children’s Foundation
Disney is teaming up with Starlight Children’s Foundation to celebrate the courage of Disney Princesses by bringing Disney Princess- and Frozen-themed hospital gowns and deliveries of toys, books, and games to courageous children during their hospital stay. These Disney-themed deliveries, including the Starlight Gowns, are part of Disney’s commitment to children’s hospitals to deliver comfort and inspiration to seriously ill children and their families.
Princess-Themed Products and Collectibles
Disney Consumer Products, Games, and Publishing will bring the Ultimate Princess Celebration to life through collaborations across toys, fashion and accessories, beauty, home décor, books, games, and more.
New products tied to the Ultimate Princess Celebration will launch throughout the year, including toys and collectibles from Hasbro, Jakks Pacific, Lego, Just Play, Funko, and Huffy, plus fashion, beauty, and accessories from Adidas, Coach, Chaser Brand, Hanna Andersson, Enchanted Disney Fine Jewelry, Besamé Cosmetics, Popsugar, and others.
Plus, in keeping with the program’s theme, Disney collaborated with brands such as Lokai and Love Your Melon that emphasize kindness through charitable giving.