Disney launches ‘Mickey and Friends Stay True: Stay-Cation’

Disney is introducing a fresh take on the idea of a “staycation” by inviting fans to spend quality time with friends and family while exploring their local cities with “Mickey and Friends Stay True: Stay-Cation.”

Mickey and Friends Stay True: Stay-Cation
Images courtesy of Disney Parks, Experiences, and Products

The nationwide campaign (a continuation of the multi-year global “Mickey and Friends: Stay True” campaign that launched in July 2020) includes six immersive city guides inspired by the “Sensational Six” — Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto — and featuring activities centered around food, arts and fashion, and pets and play.

“Mickey and Friends Stay True: Stay-Cation” City Guides

To officially kick off the “Mickey and Friends Stay True: Stay-Cation” experience, the Sensational Six have inspired a fun-filled day of free activities on Nov. 20. 2021 in New York City, beginning at Staycation HQ in Flatiron Plaza.

Stay True: Stay-Cation - New York

After collecting an exclusive Mickey and Friends giveaway (while supplies last), fans can experience a “surprise and delight moment” at the Madison Square Park Dog Run that both two-legged and four-legged attendees will love. Plus Sensational Six-themed sweet and savory snacks, photo opps, and limited-edition discounts and special offers.

Plus, by showing the official “Mickey and Friends Stay True: Stay-cation” Pass, at the Sensational Six-inspired stops in the New York city guide, participants will receive special offers and discounts:

  • Joe Coffee and the Hungry Gnome (the Sensational Six Scone – while supplies last)
  • The Rink at Brookfield Place (free skate rental)
  • Boris & Horton (10% discount)
  • Barking Dog (10% discount)
  • Van Gogh: The Immersive Experience (Free VIP upgrade)
  • Strand Bookstore (free Skyline Tote with any purchase – while supplies last)

In addition to New York, “Mickey and Friends Stay True: Stay-Cation,” city guides will be available from Nov. 20, 2021, through December for Washington, D.C., Los Angeles, Calif., Austin, Texas, Chicago, Ill., and Salt Lake City, Utah.

New Product Collections

To complement the staycation, Disney has launched product collaborations with Morphe and BaubleBar. Additional collections are available at Pottery Barn, Chewy, Hot Topic, H&M, and more.

Click here to reserve a spot at the New York City experience, download the NYC city guide, and shop the latest Mickey and Friends products.

For more information, follow @MickeyTrueOriginal and the hashtags #MickeyFriendsStayTrue and #MickeyFriendsStayCation on Instagram.


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