Disney theme parks top Superdry’s worldwide travel survey on TikTok

by Susan and Simon Veness

Disney theme parks in Orlando and Paris have come out on top in a new TikTok survey by clothing company Superdry ranking the world’s leading attractions.

Disney Magic Kingdom
Photo courtesy of Disney

Superdry compiled a list of 193 countries, 292 cities, and 1,095 attractions from around the world, and searched their respective TikTok hashtags to discover the ones that had the most views in each category.

Florida’s Walt Disney World Resort comes in second overall in TikTok’s list of most viewed places worldwide, with the big European resort of Disneyland Paris third.

Disneyland Paris ranks third in Superdry TikTok survey
Disneyland Paris’ Sleeping Beauty Castle

And those two resorts are first and second respectively when it comes to the most popular theme park properties around the globe, along with Tokyo Disneyland at number five and Disneyland Resort at number seven, for a total of four wins in the top ten.

Universal also had good showings, ranking number three for its Hollywood property, number four for Universal Studios Florida, and number nine for Universal Studios Japan, where a new Donkey Kong themed area will be added to Super Nintendo World in 2024.

Universal Studios Japan Comcast
Photo courtesy of Universal

The dazzling Burj Khalifa skyscraper in Dubai took top spot as the most viewed attraction of any kind, with a staggering 1.5 billion views, but Walt Disney World and Disneyland Paris were close behind with almost one billion and almost 686 million views respectively.

The world’s top 10 most-viewed TikTok theme parks were:

  1. Walt Disney World (965,300,000 views)
  2. Disneyland Paris (685,800,000)
  3. Universal Studios Hollywood (430,300,000)
  4. Universal Studios Florida (199,500,000)
  5. Tokyo Disneyland (102,200,000)
  6. Dollywood (50,100,000)
  7. Disneyland Resort, California (38,700,000)
  8. Blackpool Pleasure Beach (32,900,000)
  9. Universal Studios Japan (27,800,000)
  10. Alton Towers, Britain (26,500,000)

Superdry’s Chief Marketing Officer, Justin Lodge, commented: “Forget the assumption TikTok is just a platform for lip-syncing and dancing, our research shows it’s become an invaluable hub of travel information for those looking to take a trip – or live vicariously through those who are documenting their own.

“Superdry was built on the spirit of adventure, and with travel plans having been put on hold for many around the globe, we hope our report can be used by would-be travelers to start planning their own adventure for whenever it is next possible.”

The British company’s top 10 worldwide attractions were:

  1. Burj Khalifa, Dubai (1,500,000,000 views)
  2. Walt Disney World Resort (965,300,000)
  3. Disneyland Paris (685,800,000)
  4. The Dubai Mall (574,800,000)
  5. Times Square, New York (525,100,000)
  6. Universal Studios Hollywood (430,300,000)
  7. Eiffel Tower, Paris (413,600,000)
  8. Global Village, Dubai (390,000,000)
  9. Niagara Falls, Ontario/New York (384,700,000)
  10. Taj Mahal, India (348,100,000)

For the full survey and other results, visit www.superdry.com/us/tiktok-travel-report.


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