Today, Disneyland Resort kicked off a new public service awareness (PSA) campaign across Orange County and Los Angeles County to encourage residents to follow current health and safety guidelines in order to protect their local communities.
The campaign, “Together We Can Be Incredible,” features characters from Disney and Pixar’s “The Incredibles” sharing tips and reminders of important health and safety measures – all delivered through digital billboards, radio, TV social media content and more, rolling out over several weeks. The PSA reiterates the current health and safety measures based on guidance from health authorities like the Centers for Disease Control and Prevention (CDC) and government agencies like the OC Health Care Agency (HCA).
Messages shared by The Incredibles include reminders to wear a face covering, wash hands frequently, and practice physical distancing.
“The campaign emphasizes important health and safety measures, including physical distancing, face coverings, hand washing and more, and leverages each character’s personality to bring the messages directly to our local communities in a dynamic way,” said Dr. Pamela Hymel, chief medical officer for Disney Parks, Experiences and Products. “Our message is that together we can help the community if we’re all responsible and do our part.”
Disneyland is working with local businesses to help bring this campaign to local residents with messages in English, Spanish and Vietnamese. In addition, Disneyland is working with local school districts to provide tools and resources to share with students.
“We all have a role to play in working to curb the spread of COVID-19. Disneyland has continuously shown its commitment to health and safety in Orange County for many years, and we welcome their collaboration in our continued efforts to raise awareness and educate our communities on COVID-19 in unique and creative ways,” said Dr. Clayton Chau, county health officer and director of OC HCA.
To learn more about the “Together We Can Be Incredible” campaign, visit Disneyland.com/BeIncredible and check out the PSA video below: