This month, Disney is taking “Cars 3” nationwide with Road to the Races, a tour inviting fans of the “Cars” films to come and celebrate the upcoming release of the newest film. Fans will be able to see life-size versions of Lightning McQueen, Cruz Ramirez, and the next-generation racer Jackson Storm as they roll through 27 cities across the country.
“We are going to kick off the tour at Disney Springs in Walt Disney World on Thursday, March 23,” said Lylle Breier, senior vice president, worldwide marketing partnerships and special events for the Walt Disney Studios. “There will be fun activities for the whole family—plus a sneak peek of the movie.”
Some of the cities on the national tour include Dallas, Miami, New York, and Los Angeles, but you can find the entire list of tour stops at cars3tour.com. The final stop on the Road to Races tour will be in California at the Sonoma Raceway on June 24 and 25.
There will be many sponsored activities for fans to enjoy during the stops along the tour:
- Coppertone will be hosting a racer pit crew to challenge fans to take part in a tire-changing race
- Dole will be providing fan fuel with sample fruit and vegetable smoothies, sharing “Cars 3”-inspired recipes, and hosting a contest. More information on the contest can be found at dole.com/cars3.
- Alamo Rent-a-Car will host a street art booth, complete with a giant “Cars 3” mural featuring Lightning McQueen and the rest of the cast of the film.
- Crest and Oral-B will provide an opportunity for fans to make digital postcards featuring the “Cars 3” characters, as well as a chance to win themed oral care prizes from the Piston Cup prize wheel.
- Mattel will be the host to an interactive play area, complete with new play sets themed to the movie. They will also have a display of die-cast race cars from past and present.
Not only will fans have all this fun to take part in , but they also have a chance to catch a sneak peek of the film in the Cinetransformer Mobile Movie Theater, as well as take photos with the life-size cars themselves.
NASCAR will also take part in the Road to Races tour by using their national youth program, NASCAR Acceleration Nation, to showcase the science behind racing, as well as display pieces from the NASCAR Hall of Fame.
“Cars 3” opens nationwide on June 16, 2017. Check out the latest trailer below: