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Everyone’s going to be talking about the new Encanto merch

by Samantha Davis-Friedman

With kids returning to school and (believe it or not) and the holidays just around the corner, now’s a great time to shop for new Encanto merch.

Encanto merch - Loungefly backpack
Images courtesy of Disney Parks, Experiences, and Products

From backpacks and bedroom décor to apparel and tech, these new items are perfect for fans of Mirabel and the magical Madrigal family.

New Encanto Merch for School 

The 16-inch “Family Is Everything” backpack features the Madrigal sisters – Luisa, Mirabel, and Isabela, – the 17-inch Mirabel backpack depicts the movie’s heroine in front of a colorful chalkboard-inspired background, and the Loungefly mini backpack highlights the family’s magical casita with favorite characters peeking from the windows.

The new Encanto merch collection also includes a journal with 144 sheets of lined paper and six tabs, Mirabel Magical Flowers PopSockets with her signature butterflies, and an insulated 12-ounce stainless steel water bottle that keeps drinks cold for up to 12 hours and features an integrated handle, making it easy for kids to carry.

Kids and adults alike can use their imaginations to create their own colorful Encanto-themed tote with the Design Your Own Bag Activity Set that includes paints, patches, and stencils.

New Encanto Bedroom Décor

For kids looking to give their casita (aka their bedroom) a makeover, the three-piece Encanto twin sheet set features the Madrigal family on a white background; the turquoise reversible twin comforter features Mirabel, Isabella, and Luisa surrounded by colorful flowers and butterflies; and the four-piece toddler bed set includes a comforter, fitted bottom sheet, flat top sheet, and reversible pillowcase featuring Mirabel with butterflies and flowers in pink, aqua, purple and white.

Plus, the Encanto Wall Decals will bring the adventures of Mirabel, Isabela, Luisa, and Antonio to life on their walls, and the Encanto collapsible storage trunk will hold all their magical treasures.

New Encanto merch includes apparel for back-to-school and/or Halloween

Everyone will be talking about the We Don’t Talk About Bruno T-shirt featuring the misunderstood Bruno Madrigal and his rat, the pink dress with illustrations and symbolism from the movie, and the fun Antonio T-shirt featuring the animal lover and a collection of his wildlife pals.

For kids planning to trick or treat as Mirabel this year, the one-piece dress is available in kids and toddler sizes, and the short sleeve shirt and skirt set features a round neck tee and skirt with a pleated hem and elastic waist belt.

New Encanto Tech for Kids

The Encanto kids smartwatch comes loaded with a selfie camera, photo album viewer, video player, voice recorder, calculator, alarm clock, step counter, playable games, and changeable watch faces, but it does not connect to the internet, nor does it have Wi-Fi, Bluetooth, or any wireless technology.

When it’s time for a dance party, the Disney Encanto Bluetooth Karaoke with EZ Link Technology will wirelessly connect kids to the curated playlists on “Disney Hits – the Happiest Music Playlist on Earth.” The machine includes a single-wired microphone with an optional echo effect, multi-colored LED party lights, and an additional jack for a second microphone. It will also wirelessly stream audio from any compatible device and works with all major music streaming services (streaming requires a USB drive that’s not included).

Encanto merch - karaoke

The new Encanto merch is available on Shop Disney and other retailers, including Target, Walmart, and Amazon.

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