First-ever Nerf-themed land coming to Brazil
Hasbro has announced the grand opening of the first-ever Nerf-themed land, Nerf Mania, on Oct. 12, 2023 (Children’s Day), at Beto Carrero World in Brazil.
The first phase of the new family-friendly land features attractions, including the Super Soaker Splash, Spin Blast Adventure, and Nerf Arcade, as well as a themed restaurant and a shop with exclusive Nerf Mania products.
“This marks the largest investment in Beto Carrero World’s history,” said Alexandre Von Janke Murad, president of the Administrative Board of Beto Carrero World. “It took us 31 years to reach this level of international entertainment standard. It’s a source of immense pride, as my father always drew inspiration from the magic of overseas parks – and I can confidently say, there’s much more to come.”
Nerf Mania Attractions
- Super Soaker Splash – Riders showcase their sharp aim as they spin non-stop on this thrilling aquatic attraction.
- Spin Blast Adventure – 40 riders spin on a giant disc atop a wave-shaped track. This exclusive attraction in Brazil can accommodate over 600 people per hour.
- Nerf Arcade – Gamers can test their concentration and aim with digital blasters to see who can rack up the most points.
“We cannot wait for consumers of all ages to experience the first-ever Nerf-themed land at Beto Carrero World, and this opening is just the start of what’s to come,” said Hasbro VP of Global Experiences, Partnerships, and Music Matt Proulx. “This fully immersive experience really leans into the social, active play lifestyle that Nerf has been known for over its nearly 55-year history, all while encouraging friendly competition between family and friends.”
But wait! The fun has only just begun. Click here for updates on the second phase of Nerf Mania.
No trip planned to Brazil? No worries! A Nerf-themed experience is also coming to Pigeon Forge, Tenn. in 2024.
