Ubisoft and Storyland Studios have announced that development has begun on the world’s first Ubisoft Entertainment Center, scheduled to open in France in 2025.
The multi-brand themed entertainment experience, to be located at Studios Occitanie Méditerranée, is the first in a series of centers that will “immerse fans and newcomers alike in fully interactive worlds” based on Ubisoft’s game franchises.
“Studios Occitanie is excited to become the first location for Ubisoft’s groundbreaking Entertainment Center concept,” said Bruno Granja, founder of Studios Occitanie. “Gaming has grown to become the biggest form of entertainment. It makes sense that we partner with France’s leading game publisher to create a new kind of immersive experience that celebrates gaming culture.”
Located on France’s Mediterranean coast and a 40-minute drive from the city of Montpellier, Studios Occitanie Méditerranée will include a professional film studio, multiple entertainment offerings, as well as retail, dining and hospitality when it opens to the public in 2025.
“Ubisoft is thrilled to partner with Studios Occitanie, an ambitious new entertainment development that aims to bring the magic of storytelling to life in France,” said Mathilde Bresson, location based entertainment manager for Ubisoft. “We couldn’t think of a better place to establish our first location than in the region of Montpellier, home of the Ubisoft studio that created our iconic characters Rayman and Rabbids.”
The entertainment concept will be designed by Storyland Studios and powered by Alterface’s gamification technology, “Wander.” In addition to the Ubisoft Entertainment Center concept, Ubisoft and Storyland Studios are also at work designing a large-scale Ubisoft Theme Park.
“Both designs are being created with a wide variety of potential target markets and locations in mind,” said Bresson. “We are eager to bring these experiences to our ever-growing international fanbase, and to new audiences in every country across the globe.”
Are you a fan of Ubisoft’s game franchises? Which do you hope to see represented in an Ubisoft Entertainment Center? Share your thoughts with us in the comments.