Franklin and Friends characters are joining the SeaWorld brand. Starting in January 2013, the new SeaWorld Kids brand and the Nelvana company will team up to introduce guests to Franklin characters, TV specials, books and merchandise.
Highlights of the partnership include:
- Franklin will take up residence at the three SeaWorld parks for the year, where guests will be able to meet, take photos with and get autographs from the famous turtle himself. The parks include: SeaWorld Orlando beginning with the “Just For Kids” event January 2013; SeaWorld San Antonio beginning with the “Just For Kids” event April 2013; and SeaWorld San Diego beginning with the “Spring into Night” event March 2013.
- Franklin and Friends’ specialty merchandise, much of it exclusive to SeaWorld, will be available in the parks.
- SeaWorld and Nelvana are collaborating on two Franklin and Friends on-screen specials which will focus on the natural world.
- The SeaWorld Kids brand will be reflected in select Franklin products, including co-branded books published by Corus Entertainment’s Kids Can Press.
“This partnership is a ‘natural’ for us to create fun, family experiences that connect young kids to animals and the world we share,” said Scott Helmstedter, chief creative officer for SeaWorld Parks & Entertainment. “SeaWorld Kids is a brand dedicated to specifically connecting children with animals and nature, and Franklin is an enduring, much-loved animal character that brings adventure to kids. We look forward to working together to create unique opportunities for the Franklin and Friends’ characters to have outdoor adventures and also educate viewers along the way.”
Franklin’s addition to SeaWorld Orlando’s Just For Kids event kicks it up a notch. He’ll be found near Pelican Preserve where guests can meet him, take photos and get autographs at select times throughout the day. Just For Kids takes place on Saturdays from Jan. 12 through Feb. 2, 2013, and is included with SeaWorld admission.