The Walt Disney Company has teamed up with Make-A-Wish to launch the #FriendLikeMe Challenge today, on World Wish Day, to celebrate the upcoming release of the reimagined live-action film, “Aladdin”.
The #FriendLikeMe Challenge is part of a global marketing campaign supported by Make-A-Wish wish granters, Disney, and Will Smith, who plays the Genie in the upcoming film. The campaign poses a unique question: “If you were the Genie in Disney’s ‘Aladdin’ and had the chance to grant three heartfelt wishes for someone, who would you share them with?”
For every public post with the hashtag #FriendLikeMe from April 29 – May 24, Disney will donate $5 up to $1 million to Make-A-Wish to help grant life-changing wishes for children with critical illnesses.
“The release of ‘Aladdin’ presents an authentic opportunity to connect the film’s powerful theme of wish-granting to the wonderful work Make-A-Wish does in support of children dealing with serious illnesses around the world,” said Elissa Margolis, senior vice president of Enterprise Social Responsibility for The Walt Disney Company. “Wishes are all about hope and we’re so glad to be able to continue our work with Make-A-Wish and invite fans to join us in helping grant more wishes that will bring hope into the lives of deserving kids and their families.”
To learn more about the #FriendLikeMe Challenge, visit FriendLikeMe.org. Check out the latest teaser clip from Disney’s “Aladdin” below: