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New details revealed for The Wizarding World of Harry Potter – Diagon Alley

by Banks Lee

Diagon Alley

During a special live webcast today, Universal Orlando Resort revealed first-ever details about The Wizarding World of Harry Potter – Diagon Alley. The expansion will double the size of the area already dedicated to Harry Potter at Universal Orlando, expanding it across both Universal theme parks.

Universal Orlando launched The Wizarding World of Harry Potter – Hogsmeade at its Islands of Adventure theme park in 2010. Diagon Alley will be located within Universal Orlando’s other theme park, Universal Studios, and will create new experiences based on the signature areas of London, Diagon Alley and Knockturn Alley.

Universal’s creative team has been working closely with Stuart Craig and the production team from the Harry Potter films to make the new area as authentic as possible, just as it did with Hogsmeade. The vision for Diagon Alley is unprecedented, with Universal Orlando creating the world’s first centrally themed, multi-park experience.

London Embankment

After arriving at King’s Cross Station aboard the Hogwarts Express, guests will pass through London and the iconic brick wall archway from the films into Diagon Alley, a bustling, wizarding hub within a Muggle city. There will be shops, dining experiences, and a new ride called Harry Potter and the Escape from Gringotts, a multi-sensory, multi-dimensional high-speed thrill ride that will take theme park attractions to a new level.

The Wizarding World of Harry Potter – Diagon Alley will give visitors the exciting opportunity to:

King's Cross Station

Board the Hogwarts Express and journey between London’s King’s Cross Station (located in Universal Studios Florida) and Hogsmeade Station (located in Universal’s Islands of Adventure). The journey will be filled with views of London and the British countryside, as well as a few surprises. Each leg of the Hogwarts Express will be unique. Park-to-park admission is required.

Hogsmeade Station

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Harry Potter and the Escape from Gringotts

Experience a groundbreaking new, multi-dimensional thrill ride, Harry Potter and the Escape from Gringotts, which will place riders in the middle of an incredible adventure as they navigate their way through the perils of the Gringotts vaults. Guests will walk through the bank’s grand marble lobby where they will see goblins hard at work. Bill Weasley will be featured, explaining things to guests. Guests will then take a high-speed journey through cavernous passageways that lead “deep underground”. They will encounter Harry, Ron, and Hermione along the way.

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Ollivanders

Witness the magical experience of a wand choosing a wizard at Ollivanders: Makers of Fine Wands since 382 BC, one of the wizarding world’s premier wand shops. (Ollivanders in Hogsmeade will remain open too.)

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Knockturn Alley

Discover the darker side of magic in Knockturn Alley, the darkest of dark places that features Borgin and Burkes, a shop specializing in the Dark Arts that will offer a wide variety of dark objects, such as Death Eater masks, skulls, and other sinister items.

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Explore some of Diagon Alley’s famous shops, including:

Weasleys' Wizard Wheezes
Weasleys’ Wizard Wheezes, a vibrant shop featuring novelty items, magical jokes, and toys inspired by the books and films that will amaze the mischievous child in everyone.
Madam Malkin’s Robes for All Occasions, where guests will find a variety of wizardwear from Hogwarts school uniform ties, scarves and jumpers, to authentic wizard’s robes and character costumes.
Magical Menagerie, which features a collection of plush animals, such as owls and Hippogriffs.
Wiseacre's Wizarding Equipment
Wiseacre’s Wizarding Equipment, where guests can grab wizarding essentials such as telescopes, binoculars, armillary spheres, compasses, magnifying glasses and hourglasses.
Quality Quidditch Supplies, offering a wide assortment of apparel and equipment including Quidditch sweaters, brooms, Golden Snitches, Bludgers, Bludger bats, Quaffles and more.
Scribbulus, featuring authentic writing implements and products such as feather quills, ink and inkwells, bookmarks, journals, parchment paper, seals, stationery sets and postcards.

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Leaky Cauldron

Enjoy traditional British fare that includes favorite dishes such as fish and chips, bangers and mash and more at the Leaky Cauldron.

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Florean Fortescue's Ice-Cream Parlour

Visit Florean Fortescue’s Ice-Cream Parlour for frozen treats in a variety of tantalizing and unique flavors such as strawberry-and-peanut-butter ice-cream and many others.

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As part of the expansion, Zonko’s Joke Shop in Hogsmeade will be closing to make room for an expansion of Honeyduke’s. The stationary Hogwarts Express locomotive will be staying at its current spot in Hogsmeade.

No opening date was announced, but more details about the experiences that can be found in Diagon Alley will be released over time. For more information about the area, visit UniversalOrlando.com/HarryPotter.

You can see the full webcast about Diagon Alley in the video below:

Universal Diagon Alley details revealed - Webcast with Harry Potter stars, Gringotts ride info

UPDATE (1/27/14): A couple of more pieces of artwork came out during “A Celebration of Harry Potter” that took place this past weekend. Included are a Marauder’s Map style look at the Diagon Alley area and a look at the entrance to Weasleys’ Wizard Wheezes.

diagon alley marauder's map

Weasleys’ Wizard Wheezes front

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