Generative AI will soon help plan your day at Six Flags
Six Flags has partnered with Google Cloud to introduce a cutting-edge virtual assistant powered by generative AI (gen AI).
The collaboration will involve using Google Cloud’s Vertex AI Conversation and other services to create immersive, customized experiences for park guests.
“This partnership will propel us into the future,” said Six Flags CEO Selim Bassoul. “Leveraging Google Cloud’s gen AI technology will help us transform our operations and, most importantly, enhance our guests’ experiences, making them truly amazing. This is a pivotal moment for Six Flags and the wider amusement park sector.”
Six Flags’ virtual assistant powered by Google Cloud’s Vertex AI Conversation will be available on the revamped Six Flags mobile app and park websites later this year. On the app, the virtual assistant will guide visitors in planning their day with personalized recommendations; on the website, it will answer customer questions, reducing interaction with live agents.
“Generative AI can help Six Flags’ accelerate their ambitions to transform both the customer and employee experience,” said Google Cloud CEO Thomas Kurian. “By […] synthesizing information across Six Flags’ extensive park portfolio, generative AI will enable the theme park operator to redefine guest experiences, providing more personalized information about rides, entertainment, dining and more.”
Another innovation from Six Flags is the the state-of-the-art ESIX Gaming esports gaming campus opening to Six Flags Fiesta Texas this year.
For more information, visit sixflags.com.
