Sony Pictures launches ‘Ghostbusters’ 35th anniversary celebration
To commemorate the 35th anniversary of “Ghostbusters,” originally released in the U.S. on June 8, 1984, Sony Pictures is launching “Ghostbusters 35th,” a year-long celebration of the iconic franchise, leading up to the newest installment in the film series in 2020.
Ghostbusters 35th will feature new activations and releases in the form of toys, collectibles, fashion and apparel, theatrical, live events, music, gaming, home entertainment, and publishing. More details on these activations will be released in the coming months.
“‘Ghostbusters’ has been entertaining and delighting audiences of all ages for the past 35 years, and this milestone provides the perfect opportunity for a celebration of the franchise and the impact it’s had on popular culture,” said Jeffrey Godsick, executive vice president of Brand Strategy and Global Partnerships for Sony Pictures. “The level of interest from our divisions within Sony Corporation as well as our external partners is a testament to the enduring power of the ‘Ghostbusters’ brand. Together we’ve curated a year-long event that has something for everyone, from long-time fans to those new to the ‘Ghostbusters’ universe.”
“It’s been truly gratifying that what we have created 35 years ago has continued to entertain and resonate with two generations of audiences,” said Ivan Reitman, producer and director of “Ghostbusters” and 1989’s “Ghostbusters II.” “This is a momentous occasion, and we’ve had a great time collaborating with our friends at Sony to put together this unique year-long celebration of all things ‘Ghostbusters.’”
The first activations for Ghostbusters 35th include:
New consumer products – Includes toys, collectibles, halo fashion, apparel, and gaming. Some of the licensees include Playmobil, K-Swiss and Footlocker, Funko, Bathing Ape, PopMinded by Hallmark and Bixler Jewelry.
Ghostbusters/Transformers collaboration – The two franchises will not only both celebrate 35th anniversaries this year, but will unite for cross-over toys, a comic book series, and Mad Engine apparel. Hasbro will release the Transformers-Ghostbusters figure, the Ecto-1 Ectotron, which will be available at GameStop this summer and is currently up for preorder at HasbroPulse.com, GameStop and EB Games Canada.
The five-issue comic series, “Transformers / Ghostbusters,” will debut this month and is written and illustrated by Erik Burnham, Dan Schoening and Luis Antonio Delgado, and published by IDW Comics.
First-ever Ghostbusters Fan Fest – Presented by Wizard World, this event was held on June 8, 2019 at the Sony Pictures Studio Lot in Culver City, Calif. Guests got to hear from the original cast and filmmakers, and learn new details about the upcoming 2020 “Ghostbusters” film.
Limited Edition Ghostbusters 35th anniversary Sony Walkman – “Ghostbusters” and Sony Walkman have teamed up for a Limited Edition Ghostbusters 35th anniversary-themed Walkman. The new tech made its debut during the Ghostbusters Fan Fest. Only 100 units have been created, and will be used for promotional events and prizing.
Global “Ghostbusters in Concert” live orchestra tour – This ongoing tour will visit over 40 cities worldwide and feature a screening of “Ghostbusters” accompanied by a local symphony performing the film’s score live.
“Ghostbusters” theatrical re-release – Sony Pictures, in collaboration with Fathom Events, will re-release the original 1984 film in theaters nationwide on Oct. 6 and 10, 2019.
“Ghostbusters” Original Motion Picture Score 35th Anniversary Edition – Sony Music will release a special 35th anniversary edition of the original motion picture score on June 7, 2019. The score will be available on CD and digital formats, and on vinyl starting July 19, 2019.
“Ghostbusters I & II” Limited Edition home entertainment release – On June 11, 2019, Sony Pictures Home Entertainment will release “Ghostbusters” and “Ghostbusters II” in a special limited-edition 4K Ultra HD Steelbook with hours of rare and bonus material. The set includes both films on 4K UHD and Blu-ray, as well as a bonus disc of new extras.
“Ghostbusters: The Video Game Remastered” – Saber Interactive HD will re-release the action-adventure game featuring the original cast of the films and a unique storyline co-written by Dan Aykroyd and Harold Ramis. The game will launch later this year on PlayStation 4, Xbox One, Nintendo Switch, and Windows PC.
Check out our highlights video of the first-ever Ghostbusters Fan Fest below: