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‘Glow’ multimedia spectacular lights up the Las Vegas Strip

by Susan and Simon Veness

“Glow” multimedia spectacular plays out across Resort World Las Vegas’s LED buildings, taking viewers to extraordinary destinations using one-of-a-kind video technology.

Glow multimedia show
Photo courtesy of Resorts World Las Vegas

The “Neon Capital of the World” is even more vibrant as “Glow” taps into the energy of the city through stunning optical illusions and surprising displays of depth, through visuals presented across Resorts World Las Vegas’s technically advance LED architecture, from the 100,000-square -foot West Tower to the iconic 50-foot diameter interior globe.

“Developing and unveiling these incredible displays as been thrilling,” said Resorts World Las Vegas President, Scott Sibella. “The time, attention, and collaboration between our property teams and Moment Factory and Digital Kitchen over the last year resulted in truly fascinating, fun digital shows. Here at Resorts World Las Vegas, we are always looking at how we can set ourselves apart in the hospitality industry, and the best ways to provide our guests with the most exciting experiences possible.”  

The show was designed and produced through a collaboration with multimedia entertainment company Moment Factory, and Emmy-award winning Digital Kitchen, and will include ten “show capsules” and five “interstitial visuals,” which combine “meaningful themes and narratives,” set to an impactful soundtrack.

Some of the otherworldly destinations visitors can expect to see throughout the show are a bioluminescent ocean, a synthwave cityscape, a feline-led psychedelic trip into space, a surrealist dance stage, and a glittering emerald jungle.

Each of the ten show capsules will be displayed along Resort World Las Vegas’s West Tower exterior, East Tower, Zouk Nightclub façade, and the resort’s 50-foot globe, simultaneously.

The five “interstitial capsules,” which were created exclusively for the globe, will feature ambient visuals that bring the globe to life.

Cheryl Catterall, creative director at Moment Factory, said, “Resort World Las Vegas presented us with an incredible multimedia canvas, whose variety of viewpoints offered the chance to create a holistic experience and a landmark spectacle that offer moments of amazement to visitors. Moment Factory is proud to have contributed to bring the resort’s media architecture to life.”

“The opportunity to partner creatively with Resorts World Las Vegas and create imaginative, arresting work that brings people together was extremely meaningful to our team,” Added Ally Malloy, head of digital & experiential at Digital Kitchen. “The animated visual tapestry we developed […] explores a variety of themes, and speaks to our intent to create worlds beyond belief.”

Visitors to the Las Vegas Strip can catch “Glow” daily, every hour on the hour from noon-1 a.m.

For more information visit RWLasVegas.com.

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