Funko and Macy’s have announced that, in collaboration with Lucasfilm, a Funko Pop!-inspired balloon featuring Grogu (known better as Baby Yoda) from “The Mandalorian” will fly at this year’s Macy’s Thanksgiving Day Parade.
Taking flight in the annual spectacle on Thursday, Nov. 25, 2021, the Grogu-inspired balloon will emulate the Funko Pop! version of the character. To celebrate, a limited-edition Macy’s Parade balloon-inspired product line will be available for sale exclusively on Funko.com, and Macy’s will have select items from Funko available for purchase at Macy’s Herald Square this fall.
“The giant balloons in the Macy’s Thanksgiving Day Parade have always reflected the very best of pop culture and there is no better example of that than Grogu who has become an instant global sensation,” said Will Coss, executive producer of Macy’s Thanksgiving Day Parade. “We are thrilled to collaborate with Funko and Lucasfilm on this Funko Pop! version of the beloved character that is sure to delight legions of Star Wars galaxy fans.”
The balloon will measure 41 feet high, 29 feet long and 37 feet wide as it flies down the streets of Manhattan. On Thanksgiving Day, Grogu will join a lineup packed with Macy’s signature mix of giant character helium balloons, floats, marching bands, performance groups, celebrities, clowns, and the one-and-only Santa Claus.
“Funko is ecstatic to bring the Funko Pop! version of the character as a Grogu-themed balloon to the Macy’s Thanksgiving Day Parade,” said Brian Mariotti, chief executive officer at Funko. “Connecting one of pop culture’s most recognizable characters from one of the biggest entertainment brands in the world with one of our nation’s most beloved holiday traditions is truly a moment in pop culture history that will be remembered by Funko fans and millions of other viewers.”
“Grogu has become a global phenomenon, captivating fans of all ages with his charm, humor and loyalty, as seen in ‘The Mandalorian’ on Disney+,” said Paul Southern, senior vice president of Franchise & Licensing, Lucasfilm and National Geographic, Disney Consumer Products, Games and Publishing. “This fall, fans will be able to see Grogu reimagined in a size befitting his impact in the Star Wars galaxy and pop culture, as well as enjoy a new sampling of Grogu-inspired products in celebration of this momentous occasion.”
The 95th Annual Macy’s Thanksgiving Day Parade will air nationwide on NBC Thursday, Nov. 25, 2021 from 9 a.m. to noon in all time zones. To learn more, visit Macys.com/Parade.