Hallmark stars hit the road this summer in a first-ever live tour
If you can’t get enough of small-town charm and that unmistakable “everything works out in the end” feeling, this one’s for you: Hallmark is taking its feel-good formula on the road.
“Hallmark Stars Live” will bring some of the network’s most beloved actors from screen to stage this summer, offering fans a rare chance to see their favorites in real life, unscripted and up close.
“Hallmark Stars Live” is a new, first-of-its-kind touring experience. Most of the ten city tour stops are in the Northeast, with and some Midwest stops as well.
What is Hallmark Stars Live?
Announced on March 24, the immersive tour is presented by Michaels and produced in partnership with Gershwin Entertainment. It launches July 22 and runs through August 2, hitting 10 cities across the U.S.
Hosted by longtime fan favorite Nikki DeLoach, each 90-minute show is designed to feel like stepping inside a Hallmark movie (minus the script).
What to expect
- Behind-the-scenes stories from set
- Live Q&A with the stars
- Spontaneous moments and audience interaction
- A different experience at every stop
Joining DeLoach throughout the tour are familiar faces fans know by heart:
- Andrew Walker
- Ashley Williams
- Jonathan Bennett
- Kimberley Sustad
- Paul Campbell
- Tamera Mowry-Housley
Image provided by Hallmark Media
Star appearances will vary by city, which only adds to the “you had to be there” energy Hallmark is clearly leaning into.
Why Hallmark is such a phenomenon
For anyone outside the fandom, it’s easy to underestimate just how big Hallmark has become. The network has built a powerhouse around comfort-first storytelling—movies rooted in romance, family, tradition, and emotional payoff.
Hallmark’s “Countdown to Christmas” programming is a cultural phenomenon. The network has produced more than 300 original holiday films, with millions tuning in each year.
That emotional connection is what this tour is tapping into.
As Hallmark’s SVP of Branded Experiences, Lindsey Roy, put it, the goal is to bring “the Hallmark joy they love a little closer to home.”
A growing entertainment ecosystem
This tour also signals something bigger for Hallmark as a brand. For the last few years, the Holidays at LEGOLAND California Theme Park and LEGOLAND Florida Resort have been presented by Hallmark Channel. And that’s just the beginning.
With the relatively recent launch of its streaming platform Hallmark+, plus retail tie-ins, in-store events with Michaels, and now a live touring experience, Hallmark is expanding beyond TV into full-on lifestyle territory.
Hallmark’s holiday dominance continues to grow. Case in point: a new Walt Disney World–connected holiday movie is expected this upcoming season, signaling just how valuable cozy, family-first storytelling has become across the industry.
Tour dates and ticket info
The inaugural run includes stops in:
- Wednesday, July 22 – Carteret, NJ – Carteret Performing Arts Center
- Thursday, July 23 – Woonsocket, RI – Stadium Theatre
- Friday, July 24 – New Haven, CT – College Street Music Hall
- Saturday, July 25 – Albany, NY – Palace Theatre
- Sunday, July 26 – Morristown, NJ – Mayo Performing Arts Center
- Wednesday, July 29 – Reading, PA – Santander Performing Arts Center
- Thursday, July 30 – Northfield, OH – MGM Northfield Park
- Friday, July 31 – Detroit, MI – Fisher Theatre
- Saturday, August 1 – Waukegan, IL – Genesee Theatre
- Sunday, August 2 – Omaha, NE – Orpheum Theatre
Pre-sale: March 25 (10 a.m. local time) for Hallmark+, Gold Crown Rewards, and Michaels Rewards members
General on-sale: March 27 (10 a.m. local time)
Last holiday season, the Hallmark Christmas Experience gave fans a taste of what in-person events from Hallmark are like. Check out the video below.
The bottom line for fans
For longtime viewers, Hallmark movies have always felt like catching up with familiar faces. Now, for the first time, those faces are stepping off the screen and into the same room.
And if Hallmark delivers on what it does best—warmth, humor, and just a little bit of magic—this might be the closest thing yet to living inside one of those stories.
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