Hard Rock to help fans ‘Live like Wick’

“John Wick: Chapter 4” releases in theatres on March 24, 2023. In partnership with the movie release, Hard Rock International is running a promotion for one lucky fan to “Live Like Wick.” In addition, this partnership includes new menu items, an immersive experience, and a puppy promotion.

John Wick Chapter 4

Hard Rock International and Lionsgate are bringing elements of John Wick’s world to life. These elements include a chance to win a custom-tailored suit from Paco Delgado, John Wick’s Oscar-nominated costume designer, premiere movie ticket giveaways, red carpet VIP events, and elevated culinary experiences.

John Wick and Hard Rock Promotional cocktail

From March 15 through April 30, 2023, select Hard Rock properties will provide fans with a taste of the luxurious Continental Hotel. Locations will sell exclusive culinary and beverage offerings leaning into the travel themes, cocktails, and cuisine featured in the John Wick movie franchise. These offerings will be available at all Hard Rock Cafe locations in North America and select ones in Europe.

Also available starting March 15, participating Hard Rock Hotels and Hard Rock Casinos High Table locations will unveil new themed beverages in time for the release of “John Wick: Chapter 4.” The new drinks on the menu will highlight a fusion of American and Japanese offerings with a variety of playful “killer cocktails” featuring rye, gin, absinthe, bourbon, vodka, and mezcal drinks.

Hard Rock Cafes

John Wick promotion Wagyu-Yaga Burger at Hard Rock Cafe

Hard Rock Cafes will also have their own limited-time offerings. A new Wagyu-Yaga Burger and two inner Baba-inspired bourbon-infused cocktails will hit the menu from March 15 through April 30. These John Wick cocktails received names worthy of the movie character. The “Vengeance on The Rocks” and the “No Business-Espresso Martini” can be enjoyed for a limited time.

Immersive John Wick Experience

To celebrate the release of “John Wick: Chapter 4”, fans are invited to an intricate, immersive experience set inside the infamous Continental Hotel at the Hard Rock Hotel New York and Hard Rock Cafe Hollywood Blvd in Los Angeles. This gamified experience will cause guests to use street smarts and cunning tactics to help John Wick fight for his freedom. They must pass an array of immersive tests, including a Sake Tasting Roulette, a prophetic Tarot reading, and a hunt for hidden messages in Wick’s weaponry while tracking down a deadly assassin to make it out successfully.

The immersive experience is open to the public at the Hard Rock Hotel New York’s RT60 bar from March 16 – 20, 2023. During this experience, guests can indulge in curated tastings and interact with memorabilia wielded by John Wick himself. Visitors might even discover their inner assassin along the way. Afterwards, the experience moves to Los Angeles at the Hard Rock Cafe Hollywood Blvd March 21 – 25. Complimentary reservations can be made online here for New York and here for the Los Angeles version.

Unleashed: Canine Concierge & National Puppy Day Event

Hard Rock Hotel Unleashed Program

Dogs play a vital role in the John Wick narrative. As a result, Hard Rock Hotels are launching limited edition Unleashed: Canine Concierge offerings to celebrate the release of the next film in the franchise. These draw inspiration from The Continental Hotel concierge Charon’s love of dogs and Hard Rock Hotels’ Unleashed program at select pet-friendly locations. The limited-edition offerings will come with John Wick-inspired swag for guests to enjoy with their furry friends.

Also, to celebrate the dogs, Hard Rock Hotel New York is hosting an event with North Shore Animal League America on National Puppy Day on March 23. Animal lovers can come to the property for a special “yappy hour” and the opportunity to adopt a puppy from North Shore Animal League America.

To enter the sweepstakes, see the full rules, and learn more about the promotion, you can consult hardrockhotels.com/JW4suitstakes.

Will you be trying some of the new John Wick-inspired menu items? Which part of this promotion most interests you? Let us know in the comments below


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