Today, Zynga announced that its magical new Match-3 mobile game, “Harry Potter: Puzzles & Spells” has officially launched and is now rolling out to territories worldwide.
“When the ‘Harry Potter’ series first came to theaters, it was one of those rare moments when everyone was reading the same book, talking about the same film and coming together around a shared experience,” said Yaron Leyvand, senior vice president of games at Zynga. “‘Harry Potter: Puzzles & Spells’ honors fans’ connection to the series with a mobile game infused with the standout moments and delightful Wizarding World flourishes that have captivated a global following. The feedback from soft-launch has been outstanding, and we can’t wait for fans around the world to play.”
In “Harry Potter: Puzzles & Spells,” players can enjoy the soundtrack and voiceover recordings from the original films as they follow a mobile, Match-3 puzzle-based retelling of Harry’s journey through the Wizarding World. Between the puzzles, players will see iconic moments from the overall story, like Harry’s journey on the Hogwarts Express.
As players level up, they will earn spells, powerups, and experience points as they progress through the game. Players can also earn rewards by completing Daily Events that reference moments in the “Harry Potter” series. In the spirit of friendly competition and camaraderie at Hogwarts, players can join or form clubs with others to socialize, collaborate on puzzle strategies, share lives and more in exclusive Club Events.
“Mobile games have never been more popular or more important to people than they are right now. People are playing games for entertainment, relaxation, and as an accessible source of comfort and connection,” said Bernard Kim, president of publishing at Zynga. “With ‘Harry Potter: Puzzles & Spells,’ fans will immerse themselves in the magic, puzzles, and wonder of the series and create Clubs to collaborate and connect with other fans of Wizarding World.”
Over the next seven days, players who download the game on their Android or iOS devices will instantly receive the Welcome Bundle, which features in-game gold, extra lives and special Quidditch Goggles to customize their avatars.
“Harry Potter: Puzzles & Spells” is available for free on iOS and Android devices worldwide, as well as Amazon Kindle and Facebook. To learn more, visit HarryPotterPuzzlesAndSpells.com.