The Florida Mall, Orlando International Premium Outlets and Orlando Vineland Premium Outlets will host a Harry Potter: Wizards Unite gameplay experience with increased rewards and rare enemies.
These shopping destinations will have multiple Inns and Fortresses, offering players more XP and spell energy than any other non-sponsored location in the U.S. In the future, select Simon retail properties will host real-world events and QR assignments for Harry Potter: Wizards Unite.
“Simon’s Orlando properties are committed to creating fun, innovative, real-life experiences for our shoppers, and Harry Potter: Wizards Unite is exactly the type of cutting-edge activation our customers get excited about playing,” said Lauren Carelli, area director of Marketing and Business Development at Orlando Premium Outlets. “We believe the elevated gameplay we’re offering as a part of the program will drive traffic and excitement for our properties as well as the brands and retailers at Simon.”
Harry Potter: Wizards Unite is similar to another Niantic mobile game, Pokémon GO, and utilizes the same basic gameplay format. As new recruits of the Statute of Secrecy Task Force, players will investigate the unusual magic activity that is infiltrating the Muggle world, and work together to solve the mystery of the Calamity. Players can explore their real-world surroundings to discover artifacts, cast spells, and encounter fantastic beasts and iconic characters on their journey.
To learn more about Harry Potter: Wizards Unite, visit HarryPotterWizardsUnite.com.