Icons of Horror take over Madame Tussauds New York

Just in time for the most bone-chilling time of the year, Madame Tussauds New York and Warner Bros. Discovery Global Themed Entertainment reveal a new horror experience, Warner Bros. Icons of Horror. Visitors are welcomed into four highly themed rooms that throw you into sinister worlds of fears and scares.

Icons of Horror over take Madame Tussauds in New York.

This new area celebrates these icons of horror with some of the best Warner Bros. and New Line Cinema horror films. “Annabelle” and “The Nun” from The Conjuring Universe, the original possession that started it all, Regan from “The Exorcist,” and the most feared clown, Pennywise from “IT” will come to life from four films. All four horror films are ready to bring you into their nightmares, for the first time ever under one roof.

Pennywise stands menacingly, awaiting guests at Madame Tussauds New York.

“The horror genre has one of the most dedicated fan followings and we can’t wait to send a chill down visitors’ spines when they immerse themselves into these iconic scenes featuring terrifying wax figures,” said Madame Tussauds New York Head of Marketing Tiago Mogadouro. “We know Warner Bros. Icons of Horror will be a favorite at Madame Tussauds New York, especially during this spooky time of the year!”

Annabelle exhibit in the Icons of Horror at Madame Tussauds.

It’s tea time! Head down a creepy corridor into a child’s bedroom and take a seat next to Annabelle for a tea party photo-op. But beware, things are never as they seem with the possessed doll. The table starts to shake, and objects mysteriously move around the room.

Nun exhibit in the Icons of Horror at Madame Tussauds.

With dim lighting, shadows and eerie organ music, there is danger lurking everywhere. In order to make your way through this next room, guests must pass and survive the menacing Nun, Valek, standing in this chilling cloister.

The Exorcist exhibit in the Icons of Horror at Madame Tussauds.

Things get more frightening for visitors as floorboards creek in the MacNeil household. Meet 12-year-old Regan, a child possessed by the devil, where only an exorcism can free her from evil within. This wax figure levitates above the bed, while moving wind and lights create animated shadows on the ceiling.

Close-up on Pennywise wax figure.

This clown needs no introduction. It’s Pennywise. Finally, guests find themselves in the darkest and most run-down part of the Neibolt house, coming face to face with – and terrorized by – the dancing clown.

The nightmare begins at Madame Tussauds New York. Head to the Madame Tussauds website to learn more, purchase tickets, and check out other offerings like Marvel’s Loki.


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