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IPW 2017 brings record attendance to the U.S.A.

by Brittani Tuttle

The IPW 2017 show floor at the Walter E. Washington Convention Center in Washington D.C.

Over 6,400 guests from 70 countries attended the U.S. Travel Association’s 49th annual IPW convention this year, making it, once again, the largest generator of travel to the country.

The event is the single largest generator of international travel to the United States, and was held in Washington, D.C. for the first time ever June 3-7, 2017.

IPW brings professionals in the travel industry from all over the country, including those from hotels, sports teams, attractions, transportation companies and other mediums of travel and related businesses. It takes these travel industry members and brings them together with the world’s top international tour operators and wholesalers that send tourists and travelers to our country.

IPW set a record of more than 112,000 pre-scheduled meetings that were held between U.S. travel suppliers and travel buyers over the course of the five-day event.

According to Rockport Analytics, an independent research firm, travel as a result of IPW is expected to yield over $4.7 billion in bookings to U.S. travel destinations from international guests over the next three years.

The overarching message for this year’s IPW was “Welcome.” With “welcome” campaigns held by many destinations in the U.S., as well as travel businesses, those who attended IPW were greeted with “One Big Welcome” images on the show floor. This message was reflected in remarks made by U.S. Commerce Secretary Wilbur Ross at the event.

IPW also brought in high media attendance, with a record number of 530 domestic and international journalists at the event to help generate stories and interest for international travelers to visit the U.S. (Attractions Magazine was in attendance.)

However, the greatest benefit from this event will be the boost in Washington D.C.’s local economy for the next three years. IPW is projected to bring in $1.7 billion in economic impact to the area, as well as attract over one million additional visitors.

“IPW is a unique event that brings the world to the U.S. while showcasing the benefits of its host city to thousands of travel buyers and media at once,” said Roger Dow, U.S. Travel Association president and CEO. “Not only is this year’s gathering an excellent opportunity to drive home our message of welcome, but it’s also a great way to showcase U.S. Travel’s home city of Washington, D.C. as more than just what you see on the news.”

The 50th annual IPW will be held May 19-23, 2018 in Denver Co. For more information, visit ipw.com.

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