Legoland Windsor uses AR to bring the Mythica Magical Forest to life
The Magical Forest is an enchanting new Augmented Reality woodland adventure where guests meet mythical LEGO creature models. This new expansion to the Mythica area provides guests with more areas to explore and new LEGO creations to enjoy.
This new area transports children and their parents to a mysterious woodland on an adventure set to get imaginations racing. The Magical Forest features a myriad of new weird and wonderful creature models and incredible habitats. These LEGO creations were built by the resort’s expert Model Makers, and took 452 hours to create using more than 80,000 LEGO bricks.
The AR is activated exclusively via the Legoland app, which users are encouraged to download before they enter the resort. The AR component in The Magical Forest experience builds on the existing digital activations within the main Mythica area of the resort, but with a new twist that adds more interactivity.
A swirling vortex of dazzling lights offers a glimpse into how guests will start their adventure in this parallel universe. It’s a place where LEGO creatures come to life using Augmented Reality.
Bits & Bobs, the friendly baby Alicorn, surprises guests as it transforms in front of their eyes at the enchanted waterfall. Families will set off on an AR adventure. Here, AR overlays take users on a journey with Bobs as he’s magically brought to life and transforms from LEGO. Bobs guides families along The Magical Forest pathway as they meet other creatures from the realm, including Crystal Claw Crabs, Baby Lava Dragons, Venus Fly Traps, and the Lava Dragon herself.
The Magical Forest is the first new attraction to be unveiled at Lego Mythica, since the multi-million dollar land opened at the Legoland Windsor Resort in May 2021. Lego Mythica: World of Mythical Creatures also features the UK’s first ever flying theatre ride, Flight of The Sky Lion. This attraction takes guests on a 4-D film adventure on board a flying gondola. Guests will soar, swoop, and dive with guardian Maximus on an adventure through the world of Mythica.
