Loki Charms? Marvel’s ‘Loki’ takes over Lucky Charms cereal

With the debut of Marvel’s new “Loki” series on Disney+ this Wednesday, General Mills’ Lucky Charms has joined in on the fun. Lucky Charms will be offering limited edition Loki Charms for sale to those “lucky” enough to buy them.

Lucky Charm's Marvel takeover with limited edition Loki Charms.

Looking to snag your own box? Well, it won’t be found in your local grocery store, so you will need to head online to MischievouslyDelicious.com this Wednesday, June 9. The online sale will begin at 11 a.m. for the general public, with first sales happening at 9 a.m. for those that have figured out the secret code. This secret code function has already been closed, with many clicking on and getting special access within minutes of the announcement.

We have previewed the first two episodes of the show and enjoyed them. Watch for our full review soon. We can say we noticed a lot of product placements in the second episode, so this may not be the only co-promotion you’ll see.

“Loki” also debuted a new featurette in advance of the show’s release this Wednesday, June 9. “Loki” is the third Marvel show to debut on Disney+, following the vastly successful launches of “WandaVision” and “Falcon and the Winter Soldier.” Due to events that happened in “Falcon and the Winter Soldier” we actually saw new character changes at Avengers Campus at the Disneyland Resort, which opened this past week.


Will you be grabbing a box of Loki Charms when they go for sale? Have you been following along with the Marvel series on Disney+? Let us know in the comments below.

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