Marvel Move fitness program is coming to your cell phone

By Chris Bower

It works like this: When you’re ready to start your workout, hit play, and the story will begin. Suddenly, you’re the main character of a Marvel story, and supporting characters like Wolverine, Hulk, and Scarlet Witch will assist you as you meet your fitness goals and save the Marvel universe. You control the time or distance you want to go, and it works for everyone, whether on a treadmill, out on a trail, or in a wheelchair. The app even comes with 5k, 10k, half-marathon, and marathon training programs.

“There’s nothing more motivating than combining exercise and storytelling. Ten years of making the world’s best-selling smartphone fitness game have taught us that epic adventures with characters you love can make you go that extra mile. Our collaboration with Marvel will deliver that same powerful motivation to millions more,” said Adrian Hon, CEO and co-founder of Six to Start. “Interactive storytelling is the 21st century’s dominant form of entertainment. We’re incredibly excited to help fans of the Marvel Universe achieve their fitness goals with their favorite characters – and turn them into heroes themselves.”

Marvel Move will launch with the following story lines by some of the best comics writers:

• “Thor & Loki: Asgard 5K Training” by Alex Acks – Lost in the Ten Realms, you have only one way to get home: follow Thor and Loki’s guidance. With 24 fully voiced workouts over eight weeks, this is an expert-designed training program designed to take you from zero running experience to being capable of running a full 5K.
• “X-Men: Age of ORCHIS” by Tini Howard – Discover your mutant identity as you’re welcomed to the mutant haven of Krakoa. You’ll be recruited on a globe-trotting X-Men-style adventure alongside Wolverine, Storm, Jean Grey, and many more. 
• “The Hulk: Hulkville” by Matt Wieteska – Run from the authorities with Bruce and Betty Banner as they try to hide Hulk from the world, but when you finally find shelter in a remote desert town, mysterious forces are at work – can you uncover the truth before it’s too late?
• “Daredevil: Terminal Degree” by Bilal Dardai – As a new student at a prestigious law school, you soon realize all is not as it seems. Before you know it, you’re pulled into the dangerous criminal underworld and find yourself working with Daredevil himself.
• “Doctor Strange and Scarlet Witch: In Dreams” by Kim Richards – You find yourself listening to an audio tour guide for a place you’ve never visited, but nothing seems quite right. Suddenly there’s another voice trying to guide you: a certain Sorcerer Supreme.

“Marvel fans have a deep connection to the story lines in the comics, so we’re very excited for them, along with our newer fans, to experience new adventures with the characters they know and love,” said Ryan Penagos, Marvel Vice President & Creative Executive. “I started my own fitness journey with the Zombies, Run! training program years ago, and I can confidentially say the Marvel Universe is in excellent hands when it comes to bringing our fans an epic adventure in fitness.”

If you sign up now, you’ll have access to the Marvel Move Founders Club, which grants a two-year subscription to Marvel Move and fun bonuses like a free trial of Marvel Unlimited (an app with over 30,000 Marvel comics for readers to enjoy), one-month free access to Zombies, Run!, and an invite to private Q&A live streams. The Founders Club is only open to new members before the launch of Marvel Move and features five membership tiers, filled on a first-come, first-serve basis.

For a limited time, two years of membership is available for $99, a 30% discount on the standard price of $74.99 per year.

Marvel Move will launch globally for iPhone and Android users in Summer 2023 via the upcoming ZRX app. For exclusive content leading up to the launch and immediate access once live, pre-sale signup is now available at https://zrx.app/marvel.