McDonald’s introduces the ‘As Featured In’ meal
McDonald’s has been featured in movies and TV shows for decades, but starting Aug. 14, 2023, fans can order the ‘As Featured In’ meal, with menu items that have made appearances in film, television, and music.
The new limited-time meal will be available in over 100 countries and will include exclusive experiences, custom merch, and never-before-seen content.
Fans can relive favorite movie, TV, and music moments featuring McDonald’s, including George Costanza’s date proclaiming, “I haven’t had a Big Mac in a long time,” on “Seinfeld;” a character who’s “exceedingly fond of McNuggets of chicken” in “I’m Not Rappaport,” and Troy Dyer “tak[ing] pleasure in the details” in life such as a Quarter Pounder with Cheese n “Reality Bites.”
The McDonald’s “As Featured In” meal includes:
A choice of10-piece Chicken McNuggets, Quarter Pounder with Cheese, or Big Mac sandwichwith medium fries, a medium soft drink,and thenewly-branded Sweet ‘N Sour sauce, which was inspired by McDonald’s upcoming “as featured in” moment on Marvel Studios’ “Loki” Season 2, streaming Oct. 6, 2023, on Disney+.
“It’s not only our real-life fans who have a go-to order…our favorite movie and TV characters have, too,” said McDonald’s Global Chief Marketing Officer and Head of New Business Ventures Morgan Flatley. “The ‘As Featured In’ meal is our biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment.”
Exclusive Experiences
McDonald’s has partnered with London-based skate and streetwear brand PALACE (who has featured McDonald’s in its celebrated skate videos) to create the PALACE McDonald’s merch line.
Starting Aug. 14, 2023, fans who buy the ‘As Featured In’ meal can scan a code on the packaging to purchase pieces from the collaboration. On Aug. 18, 2023, PALACE will take over the first McDonald’s restaurant in the U.S. at 10207 Lakewood Blvd in Downey, Calif., with a pop-up fashion experience where fans can buy the merch in person.
McDonald’s Next ‘As Featured In’ Moment
To celebrate their role in Marvel Studios’ upcoming “Loki” Season 2, McDonald’s is offering a sneak peek via a themed AR experience on Snapchat. Fans can scan the newly-branded Sweet N’ Sour sauce lid on Snapchat to unlock exclusive content developed by Marvel Studios, with additional new content available weekly throughout the promotion.
To further immerse fans into the multiverse of “Loki,” the McDonald’s restaurant at 6620 Bay Parkway in Brooklyn, NY, will be transported back to 1982 – a setting inspired by the upcoming Disney+ series – complete with McDonald’s memorabilia from the era. The “Loki”-inspired experience in Brooklyn will start Aug. 30, 2023, for three days only.
The McDonald’s “As Featured In” meal is available while supplies last on the McDonald’s app, in-restaurant, and via the drive-thru at participating restaurants.
For more information, visit www.mcdonalds.com.
