Meow Wolf has announced the opening of Omega Mart, an immersive and interactive grocery shopping experience in Las Vegas, marking the company’s highly anticipated second permanent installation and its most ambitious project to date.
Debuting in early 2021, the 52,000-square-foot Omega Mart will be a unique shopping experience where products have the unusual ability to fulfill shoppers’ wishes. With elevated narrative and technical elements, the store will be unlike anything visitors have seen before with an even richer storyline than Meow Wolf’s previous installation, the THEA Awarding-winning international sensation House of Eternal Return in Sante Fe, N.M.
“We are in the business of transformative experiences,” said Marsi Gray, senior creative producer of Omega Mart. “Participants of all ages can expect something entirely new from Meow Wolf’s popular House of Eternal Return, but will also enter fantastic worlds of story, humor, and spectacle if they accept our invitation – to play.”
The Omega Mart team is working with more than 50 visual and musical artists and artist groups to create the one-of-a-kind grocery store experience, including Las Vegas resident Eric Vozzola and world-renowned artists Amon Tobin, Shrine, and Claudia Bueno.
“Meow Wolf is thrilled to enter the vast and exciting creative realm of Las Vegas,” Gray said. “Our exhibit will bring storytelling alive through a hands-on experience of art. “Collaborating artists local to Las Vegas and from around the world – plus our forged team of storytellers, fabricators, and artists in Santa Fe – are creating an unforgettable experience.”
In addition to Omega Mart that will anchor the AREA15 immersive entertainment complex just off the Las Vegas Strip, the company is also building a third permanent installation in Denver, Colo. scheduled to open in late 2021.