Minion Land on Illumination Avenue in Universal Studios Florida has officially opened at Universal Orlando Resort with Villain-Con Minion Blast, Minion Café, Bake My Day, and an insta-worthy marquee featuring 22 Minions.
Fans of the mischievous minions can now step on Illumination Avenue and into their wacky world, thanks to a partnership between Universal’s creative team and filmmakers from Illumination.
“We are thrilled to officially welcome our guests to the all-new Minion Land,” said Universal Orlando Resort President & COO Karen Irwin. “This immersive and captivating new addition to our destination […] puts our guests into the heart, and villainous minds, of this diabolically fun franchise. This rich new environment has so much for all our guests to enjoy.”
Building on the popularity of the park’s already-beloved Despicable Me Minion Mayhem attraction, the new land also includes Minion Cafe, Pop-a-Nana, Freeze Ray Pops, Bake My Day, the Evil Stuff retail store, and meet and greet opportunities at Illumination Theater.
The highlight of Minion Land is the all-new Villain-Con Minion Blast interactive attraction, where guests can blast their way through a “job interview” with the Vicious 6, the notorious group of supervillains from “Minions: The Rise of Gru.”
Villain-Con Minion Blast
The all-new family-friendly attraction combines immersive sets, interactive game-based technology, and an original story line that puts guests’ villainous skills to the test to see if they have what it takes to become a member of the Vicious 6.
Villain-Con Minion Blast is the first Universal Orlando attraction to offer a connected gameplay experience via The Official Universal Orlando Resort App. Guests can sync their blaster to the app to track their scores, embark on special missions within the attraction, unlock evil perks and extra powerful blasts to help them gain more points, and earn digital collectibles.
“After we visited Villain-Con in the first Minions [movie], we all felt that there were many more stories to tell,” said Illumination Founder and CEO Chris Meledandri. “I am thrilled for guests of all ages to discover […] the innovative gamified experience at Villain-Con Minion Blast where they can battle our favorite villains featured in the Despicable Me franchise, from the iconic Vector to the most recent supervillain, supergroup, The Vicious 6.”
More New Experiences in Minion Land
Evil Stuff – Guests can shop for everything they’ll need to complete their villainous transformation into a member of the Vicious 6, with Villain-Con and Minions merchandise that will help them embrace their “evil” side.
Illumination Theater – Guests can meet popular characters from Illumination films, including the Minions, Gru, Margo, Edith, and Agnes, plus new additions from the hit film “Sing” – Rosita, Gunter, and Johnny.
Minion Café – The new Minion Café menu features nearly 20 items inspired by the Minions franchise and three themed areas that showcase beloved Minions Kevin, Stuart, Bob, and Otto: the Kitchen, the Breakroom, and the Dining Room. Guests can also dine on an outdoor patio that overlooks the fun of Minion Land or order a limited menu from an express window.
Pop-A-Nana – The walk-up location features sweet and savory popcorn, including banana flavored, inspired by the Minions’ love for bananas. Guests can also shop for themed popcorn buckets, including the Disco Minion.
Freeze Ray Pops – The walk-up window serves colorful frozen treats inspired by Gru, the Minions, and Vector.
Bake My Day – The whimsical retail location and bakery, topped by a massive pink cupcake, serves a variety of Minion-themed sweet treats, including cupcakes, macarons, and s’mores, along with exclusive Minion-inspired merchandise like apparel, plush, drinkware, accessories, and keychains.
Click here for more information about Minion Land.
Special Offer for Universal Orlando Resort Annual Passes
Universal Orlando Resort is currently offering a “Three Extra Months Free” offer for guests who purchase or renew any 2-Park or 3-Park Annual or Seasonal Pass (available for U.S. and Canada residents). The special offer includes 15 months of admission to Universal Studios Florida and Universal Islands of Adventure (plus Universal Volcano Bay for select Passes). Blockout dates apply on select Passes.
For more information about the “3 Months Free on Any Pass” offer, visit UniversalOrlando.com.