After the historic intermission caused by the pandemic, the first permanent museum dedicated to Broadway will open in the heart of Times Square in the summer of 2022.
Located at 145 West 45th Street in New York City, the museum will celebrate Broadway’s rich history through interactive and immersive experiences.
“We thought it would be this great idea that was a hybrid of both an experiential museum that’s very interactive, colorful, and fun, as well as making sure that we were really getting the integrity of the history of Broadway by including costumes, artifacts, and historic elements,” said Diane Nicoletti, Rubik Marketing founder and one of the museum’s founders.
The Museum of Broadway will explore the history of theatre through an experience called “The Timeline” that will highlight theater’s pioneers, socially progressive moments, and some of the most beloved plays and musicals of all time.
Other exhibitions include “The Game Changers,” which will allow visitors to go inside some of the most momentous musicals to change the landscape and trajectory of Broadway through installations designed by leading contemporary visual artists and Broadway designers; and “The Map Room,” where they can experience the migration of New York City’s theaters from the financial district to Union Square and Herald Square, to modern-day Times Square through immersive video projections.
Last but certainly not least, “The Making of a Broadway Show” will offer a peek behind the curtain into the making of a Broadway show through a special exhibit that honors the talented professionals — both onstage and off — who bring Broadway plays and musicals to life in theaters every night.
“We are thrilled to create a museum honoring Broadway’s extraordinary history, the trailblazers who pushed the art form forward and celebrate its bright future,” said another of the museum’s founders, Julie Boardman, an entrepreneur and producer. “We’re delighted to be working closely with members of the theatre community to build an authentic experience that visitors of all ages will enjoy.”
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