Get ready to color the Sunshine State with crayons and markers. Crayola announced today that it will open a new Crayola Experience, a colorful family attraction next Summer in The Florida Mall. It will feature 25 hands-on attractions.
Although best known for its iconic crayons and markers, the 111-year-old company now has more than 1,500 proprietary products and technologies that have changed the way kids play. “Ours has always been a culture of innovation,” Crayola CEO Mike Perry said. “This next adventure is yet another dynamic way we’re advancing our mission of helping parents and teachers raise creatively alive children and creating some colorful family memories in the process.”
In 1996, Crayola opened a visitors’ center in Easton, Penn. Primarily founded as a tool to help revitalize Crayola’s hometown, The Crayola Factory featured one floor of interactive activities as well as some arts and crafts. “The Factory,” as it was affectionately known, remained for many years, until Perry and his team took a deeper look. And so it was decided: The brand was going to dip its paint brush into the attractions industry. The facility was completely redesigned in 2013 and re-opened in May with 25 all-new, hands-on attractions throughout four colorful floors.
“Crayola Experience is a natural fit for The Florida Mall and our strong family and tourist customer base,” said Brian Hanson, general manager of The Florida Mall, a Simon center. “We remain focused on elevating our shopper’s experience and are thrilled to welcome this dynamic destination to the community.”
At Crayola Experience Orlando, families will enjoy many of the brand’s signature attractions – such as “Wrap it Up!” where you can name and wrap an authentic Crayola crayon and “Be a Star,” where you can star in your very own coloring page – as well as new attractions that will debut in Orlando. The attraction also will have a retail component where guests will discover hundreds of unique Crayola products and souvenirs only found at Crayola Experience. The admission price hasn’t been set yet, but the Crayola Experience in Pennsylvania is $17.99 per person with children under two free.
“So many people have a special relationship with our brand because of what we represent. How many people, for example, have memories of their first box of 64?” Perry said. “As we continue to evolve as a company, we see Crayola Experience as a way that we can continue to share in the creation of colorful memories and have a special place in their hearts moving forward.”
For more information, visit CrayolaExperience.com.